YuLife USA

Gamified wellness and group benefits platform for employers

Customer Engagement Growth Series C+ (USD 206M total raised)

Overview

YuLife USA is the American subsidiary of YuLife, a group benefits and employee wellness technology provider for employers. The platform combines employer-sponsored group insurance with a gamified mobile app that rewards employees for everyday health activities such as walking, cycling, and mindfulness exercises. Distributed through insurance carriers and benefit brokers, YuLife operates in the US market since its October 2022 launch and serves over 1,200 organizations covering more than 1,000,000 employees globally.

The core product is a mobile application backed by behavioral science and gamification. Employees earn YuCoin -- a proprietary digital currency -- by completing wellness activities tracked through the app and connected wearables. YuCoin can be redeemed for retail gift cards, charitable donations, or other rewards. Employers access engagement analytics and HR dashboards through a separate portal. In 2025-2026, YuLife expanded its AI capabilities with a patented Preventative AI system for real-time health risk prediction and the Yunity intelligence layer, which converts workforce engagement data into actionable insights for employers, advisers, and insurers.

The company raised a USD 120M Series C in July 2022 led by Dai-ichi Life Holdings at an USD 800M+ valuation. Reported engagement metrics include 67% of eligible employees downloading the app, with over one-third using it daily. Employees on the platform average 6,300 daily steps versus the 4,500 US average. In January 2026, technology and insurance executive Tal Gilbert was appointed CEO, with founder Sammy Rubin transitioning to Executive Chair.

Products & Services

YuLife App

A gamified mobile application for employees that tracks wellness activities including walking, cycling, meditation, and mindfulness exercises. Employees earn YuCoin rewards for completing activities, and the app integrates with wearable devices to automate activity tracking.

Key Features

Activity tracking integrated with wearables (movement, sleep, heart rate variability)
YuCoin digital rewards engine redeemable for gift cards, charitable donations, and gifts
Wellbeing Hub providing a single view of all employer-sponsored benefits, EAP services, and insurance policies

Target Users: Employees at YuLife client organizations

Employer Portal & Analytics

An HR management dashboard providing employers with employee engagement data, wellbeing analytics, behavioral trend analysis, and ROI reporting tools.

Key Features

Real-time workforce engagement data and behavioral trends
Benefits usage visibility and ROI reporting
Identification of emerging health risks for early intervention

Target Users: HR managers, benefits administrators, employers

Preventative AI

Patented AI technology launched in June 2025 that integrates real-time health insights with predictive analytics by streaming biometric data from wearables including movement patterns, sleep cycles, and heart rate variability.

Key Features

Real-time biometric data streaming from wearables
Predictive risk scoring for individual and population health
Underwriting support through improved risk precision and lower claims frequency projections

Target Users: Insurance carriers, employers

Yunity Intelligence Layer

Introduced in May 2026 as an AI layer converting employee engagement data into actionable insights for all stakeholders across the insurance value chain.

Key Features

Anonymized real-time workforce wellbeing insights
Identification of emerging workforce trends and health risks
Enables early intervention to support healthier, more productive teams

Target Users: Employers, insurance advisers, carriers

Group Insurance

Employer-sponsored group insurance products distributed through carrier and broker partnerships in the US and UK markets. UK products include group life insurance, critical illness cover, income protection, and group dental.

Key Features

Carrier-partnership distribution model in the US
Full suite of group insurance products in the UK
Integration of insurance coverage with the wellness platform

Target Users: Employers, HR departments

At a Glance

Founded: 2016
Headquarters: London, United Kingdom (US operations)
Employees: 201-500
Funding: Series C+ (USD 206M total raised)

Category & Focus

Category: Customer Engagement
Subcategories: Employee Benefits Technology Wellness & Engagement Group Life Insurance
Insurance Verticals: Group Benefits Life & Annuity Health
Target Customers: Carriers, Employers, Brokers