Overview
Yellowfirst is a UX and product design studio for insurers, MGAs, and insurtech companies, specializing in user experience design for AI-driven and enterprise insurance technology platforms. Founded in 2016 and operating from offices in Plano, Texas and Pune, India, the studio focuses on human-centered design for complex digital products.
The studio delivers services across agentic AI design, digital product engineering, data science infrastructure, and enterprise UX. Their work includes designing interfaces for intelligent agent systems -- including model-based, goal-based, and learning agents -- as well as front-end and back-end engineering and machine learning integration. Key integration experience spans platforms such as Salesforce AgentForce, Microsoft Copilot, ServiceNow, and Google Vertex AI.
Yellowfirst is bootstrapped and serves Fortune 500 clients across insurance, healthcare, and enterprise technology. Documented engagements include insurance portal UX for Delta Dental and AI-powered platform design for financial services clients. The firm maintains a portfolio of 12+ case studies in agentic AI UX and intelligent product design.
Products & Services
Agentic AI & Gen-AI Design
User experience and interface design for AI agent systems, including simple reflex agents, model-based agents, goal-based agents, utility-based agents, learning agents, and hierarchical agents. Focuses on conversational interfaces and human-AI interaction patterns for enterprise products.
Key Features
- Design for multiple AI agent types and hierarchies
- Conversational interface and chatbot UX
- Integration design for ChatGPT, Salesforce AgentForce, Microsoft Copilot, ServiceNow, Google Vertex AI
Target Users: Insurers, insurtechs, and enterprise technology companies deploying AI-driven products
Digital & Product Engineering
Cloud-native application development, enterprise architecture design, front-end and back-end engineering, microservices architecture, mobile app development, and QA services for enterprise products.
Key Features
- Cloud-native application development
- Microservices and API architecture
- Mobile app development and QA
Target Users: Insurers and enterprise technology companies building or modernizing digital products
Data Science & Infrastructure
Analytics solutions, data pipeline design and implementation, machine learning integration, and cloud platform expertise.
Key Features
- Data pipeline design and implementation
- Machine learning integration
- Cloud expertise across AWS, Azure, and Google Cloud Platform
Target Users: Carriers and insurtechs requiring data-driven product capabilities
Human-Centered Design
Wireframing, interaction design, design system creation, and interactive prototyping for enterprise insurance and technology products.
Key Features
- Wireframing and interaction design
- Design system creation and governance
- Interactive prototyping for enterprise platforms
Target Users: Insurance carriers, MGAs, and insurtech companies
At a Glance
- Founded
- 2016
- Headquarters
- Plano, Texas
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Customer Engagement
- Subcategories
- UX/UI Design Agentic AI Design Product Engineering
- Insurance Verticals
- P&C Commercial Health Group Benefits Specialty/E&S
- Target Customers
- Carriers, MGAs/MGUs, Agents/Agencies
Customers
- Delta Dental (insurance portal UX)
- Amazon
- Cisco
- AMD
- Logitech
- Spotify
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Last updated: 2026-05-18