Xishan Information Technology

Online health insurance marketplace and brokerage platform serving consumers in China

Distribution & Sales Growth Series B+

Overview

Xishan Information Technology is a consumer-facing health insurance distribution platform operating in China, serving individual consumers seeking personal health insurance products online. The company's primary product is Datebao (datebao.com), an internet brokerage that allows users to research, compare, and purchase personal health, accident, and major illness insurance products from Chinese carriers entirely through a digital interface. The platform holds a national insurance broker license issued by the China Banking and Insurance Regulatory Commission (CBIRC), obtained in November 2015.

Datebao applies e-commerce techniques -- including flash sales and group-buying promotions -- to personal health insurance distribution, targeting demographic segments that have historically faced coverage gaps: first-time mothers, retirees, and diabetics. The platform also operates a group insurance subdomain (group.datebao.com) for enterprise employee benefits programs and developed proprietary software for online claims processing to reduce paper-based filing.

Founded in July 2014 by CEO Zhou Lei and co-founder CTO Lin Hongxiang, Datebao grew to approximately 5 million users by mid-2016 and raised a total of USD 49M-57M across multiple rounds. Strategic investors included Ping An Venture Capital, Fosun RZ Capital, CDIB Capital Group, and Ceyuan Ventures, with a post-Series B+ valuation of approximately USD 200M. Following the death of founder Zhou Lei in October 2018, co-founder Lin Hongxiang assumed leadership. The company's last known funding round was July 2016, and limited publicly available activity has been reported since 2018.

Products & Services

Health Insurance Marketplace (datebao.com)

An online brokerage and e-commerce platform for personal health insurance products in China. Consumers can browse, compare, and purchase major illness insurance, medical insurance, and accident insurance from leading Chinese carriers. The platform applies e-commerce promotion mechanics including flash sales and group-buying discounts, with a particular focus on niche consumer segments including first-time mothers, retirees, and diabetics.

Key Features

Online purchase and management of personal health insurance policies
Flash sale and group-buy promotions for discounted insurance products
Targeted products for underserved demographics (first-time mothers, retirees, diabetics)

Target Users: Individual consumers in China

Group Insurance Platform (group.datebao.com)

An enterprise insurance portal serving corporate clients with group insurance and employee benefits programs.

Key Features

Enterprise employee benefits customization
Group insurance policy management

Target Users: Employers and HR departments

Online Claims Processing

Proprietary software enabling policyholders to file insurance claims online, reducing paper-based and in-person claim filing requirements.

Key Features

Digital claims submission
Reduced in-person claim requirements

Target Users: Datebao policyholders

At a Glance

Founded: 2014
Headquarters: Beijing, Chaoyang District, China
Employees: 1-50
Funding: Series B+

Category & Focus

Category: Distribution & Sales
Subcategories: Online brokerage Health insurance marketplace Consumer e-commerce insurance
Insurance Verticals: Health Group Benefits
Target Customers: Consumers, Employers