Hedgeness

Annuity illustration and sales-enablement software for insurance carriers and asset managers

Distribution & Sales Startup Seed

Overview

Hedgeness is a sales-enablement and illustration software provider for insurance carriers and asset managers that market annuities, life insurance, and other retirement and investment products. The company was founded in 2017 and is headquartered in Barrington, Illinois; CEO Jay Singh previously worked at Morgan Stanley.

Its ANN-E platform combines sales, marketing, and engagement tools for wholesalers, advisors, and agents working across the annuity and life insurance sales cycle, including AI-assisted meeting preparation and illustration-to-opportunity conversion. The IllustrateNow product generates NAIC-standard illustration reports for variable, fixed index, registered index-linked, and fixed annuities, MYGAs, and immediate annuities, then feeds completed illustrations into CRM systems such as Salesforce, triggers advisor follow-up emails, and links to order-entry, application, and compliance systems through APIs. A separate calculator suite lets carriers and distributors embed configurable or pre-built annuity, life, and asset-management calculators on their own websites.

The company has raised seed funding led by Colosseum Group. Carrier and platform logos shown on its website include American Equity Investment Life Holding Company, RetireOne, Jackson, and Eagle.

Products & Services

ANN-E Platform

AI-powered platform integrating sales, marketing, and engagement workflows for wholesalers, financial advisors, and agents selling annuity and asset-management products.

Key Features

AI-assisted meeting preparation for annuity and life insurance consultations
AI-assisted conversion of completed illustrations into sales opportunities

Target Users: Wholesalers, financial advisors, agents

IllustrateNow

Annuity illustration software covering variable annuities (VA), fixed index annuities (FIA), registered index-linked annuities (RILA), fixed annuities, MYGAs, and immediate annuities (SPIA).

Key Features

Alternative scenario analysis based on products, terms, riders, and income or growth outcomes
Real-time CRM integration (Salesforce and other platforms) that pushes completed illustration and lead data automatically
Automatic case summaries delivered to CRM systems for each completed illustration
Automated, personalized advisor follow-up emails, sent automatically or queued for review
API connections to order-entry, application, and compliance systems to reduce duplicate data entry
Analytics on illustration activity and trends
NAIC-standard-compliant illustration reports supporting living benefits, death benefits, and other product riders

Target Users: Insurance carriers, wholesalers, advisors

Custom & Ready-to-Launch Calculators

Configurable and pre-built calculators for annuities, life insurance, and asset management, designed for carrier and distributor websites and advisor tools.

Target Users: Carriers, distributors, financial advisors

At a Glance

Founded: 2017
Headquarters: Barrington, Illinois, USA
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Annuity illustration software sales enablement quote calculators
Insurance Verticals: Life & Annuity
Target Customers: Carriers, Agents/Agencies