Overview
Wicare is a digital insurance and rewards platform for consumers in Vietnam, offering mobile-based access to micro-insurance products including health, hospitalization, accident, travel, car, school, and home coverage. Premiums start from approximately VND 1,700 per day, targeting users who want affordable, entry-level insurance without paperwork. The platform was founded in June 2019 by Quang Ngoc Nguyen.
The core product is a mobile app that lets users compare insurance packages based on their health profile, enroll digitally, and file claims without paper records. A built-in gamification system called WiCoin awards points for daily walking activity, which users can redeem with over 150 partner merchants including Grab and The Coffee House. This behavioral approach ties insurance engagement to healthy habits.
Wicare received a USD 50,000 seed investment from Vietnam Silicon Valley Fund in August 2019. The platform is active in the Vietnamese digital insurance market and is recognized among leading local insurtechs by industry publications.
Products & Services
Wicare Mobile App
A mobile application that enables Vietnamese consumers to compare, purchase, and manage micro-insurance products.
Key Features
- Compare insurance products matched to personal health profile
- Enroll in affordable micro-insurance packages across health, accident, travel, and other lines
- File claims digitally without paper documents
- Health assessment tools based on personal history and activity levels
Target Users: Individual consumers in Vietnam seeking affordable health and personal insurance
WiCoin Rewards Program
A gamification layer integrated with the insurance app that incentivizes healthy behavior.
Key Features
- Automatically awards WiCoin points for walking and exercise activity
- Points redeemable for gifts and discounts at 150+ partner merchants
- Integrated with Grab and The Coffee House among others
- Links daily health behavior to insurance product engagement
Target Users: Wicare app users
At a Glance
- Founded
- 2019
- Headquarters
- Hanoi, Vietnam
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Mobile Insurance App Microinsurance Rewards & Gamification
- Insurance Verticals
- Health P&C Personal
- Target Customers
- Consumers
Customers
- Grab (integration for rewards redemption)
- The Coffee House (Vietnamese coffee chain)
- 150+ gift merchant partners
Links
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Last updated: 2026-05-18