Overview
Wellgram is an insurance comparison platform serving consumers in South Korea. The company operates BODAB, a mobile-first application that applies big data analysis to help Korean consumers evaluate and compare life and property/casualty insurance products across local carriers.
The platform is built around the BQ (BODAB Quotient) index, a proprietary scoring algorithm that rates insurance products by aggregating market data and applying structured evaluation criteria. Rather than relying on agent recommendations or carrier-controlled comparisons, BODAB surfaces product data in standardized form so consumers can assess coverage, pricing, and suitability independently. The app runs on iOS and Android and integrates with Korean insurer data sources directly.
Founded in 2016 and headquartered in Seoul, Wellgram raised a corporate round in 2019 backed by Hana Financial Group -- through KEB Hana Bank and Hana Life -- alongside early investors Alphachips and 1Q Agile Lab.
Products & Services
BODAB Insurance Comparison Platform
A consumer-facing mobile application that aggregates insurance product data from Korean carriers and presents structured comparisons using the proprietary BQ scoring index. Covers both life insurance and property/casualty insurance products available in the Korean market.
Key Features
- Big data aggregation across Korean insurance carrier product data
- BQ (BODAB Quotient) proprietary product evaluation and scoring index
- Side-by-side comparison of coverage, pricing, and product features
- Covers life and non-life insurance products in the Korean market
- Mobile-first delivery for iOS and Android
Target Users: Korean consumers comparing and selecting personal insurance coverage
At a Glance
- Founded
- 2016
- Headquarters
- Seoul, South Korea
- Employees
- 11-50
- Funding
- Venture
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Aggregator Consumer Comparison Platform
- Insurance Verticals
- Life & Annuity P&C Personal
- Target Customers
- Consumers
Customers
- Korean consumers seeking independent, data-driven insurance product comparison
- Consumer mobile app available on Google Play (com.welgram.nuzal.insurance) and iOS App Store
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Last updated: 2026-07-19