Vitaance

Democratising access to life insurance through employee wellbeing

Customer Engagement Growth Acquired

Overview

Vitaance is an employee benefits and life insurance platform for distributed and diverse teams, operating primarily in Europe. Founded in 2021 in Barcelona by Ana Zamora, Bernard Granados, and Christian Rochas Faillace, the company targets employers seeking a flexible, inclusive approach to group benefits, combining wellness incentives with insurance products to reduce costs and improve engagement.

The platform consolidates three benefit streams -- wellness activities, flexible compensation vouchers, and a flexible balance account -- into a single interface. Life insurance is integrated with wellness participation, enabling lower-cost policies for employees who engage in healthy behaviors. The platform reported over 90% monthly user engagement and approximately 10,000 active users at the time of acquisition.

Vitaance raised EUR 5.57M across pre-seed and two seed rounds, backed by SoftBank, Astorya, K Fund, Kindred Ventures, and Shilling VC. In October 2025, the company was acquired by PIB Group, a diversified European insurance intermediary, as part of PIB's 40th acquisition of 2025. The acquisition validated the product-market fit at a reported 200% year-over-year growth rate.

Products & Services

Employee Benefits Platform

Core multi-benefit platform combining wellness activities, flexible compensation, and life insurance into a unified employee experience. Employers configure benefit budgets; employees select from wellness challenges, health content, and compensation vouchers.

Key Features

Wellness activity challenges and health content for physical and mental wellbeing
Flexible compensation module with restaurant vouchers, transport tickets, health insurance, training, and childcare vouchers
Flexible balance accounts that return unused benefit funds to the employer
Life insurance integration incentivized by employee wellness participation
Analytics dashboards tracking benefit utilization and employee engagement

Target Users: HR teams and benefit administrators at mid-market and enterprise employers with distributed or remote workforces

Health Insurance Integration

Life insurance and health insurance products embedded within the platform, designed to offer lower policy costs to employees who participate in wellness programs.

Key Features

Term life insurance tied to healthy lifestyle participation
Reduced premiums for wellness-engaged employees
Integrated enrollment within the benefits platform

Target Users: Employers seeking to bundle insurance products with a broader benefits package

At a Glance

Founded: 2021
Headquarters: Barcelona, Spain
Employees: 11-50
Funding: Acquired

Category & Focus

Category: Customer Engagement
Subcategories: Employee Benefits Platforms Group Benefits Administration Wellness Incentive Programs
Insurance Verticals: Group Benefits Life & Annuity
Target Customers: Employers