Overview
Sunday is a full-stack insurance technology company based in Bangkok, Thailand, offering motor, health, and group health insurance products powered by artificial intelligence and machine learning. The company operates across B2B, B2B2C, and direct-to-consumer channels, serving customers in Thailand and Indonesia. It is part of Sunday Ins Holdings Pte Ltd, a Singapore-incorporated holding company.
The platform applies AI-driven underwriting and personalized pricing across the entire insurance value chain, from risk assessment and product distribution to claims management. Sunday distributes through a proprietary super app, API integrations with B2B partners, and a network of 500+ agency partners. In 2026 it launched Crescent Health, a digital Third-Party Administrator platform with AI-powered fraud detection for health claims processing.
Sunday has raised USD 106M across multiple funding rounds, most recently a Series B in 2021. The company serves over 330,000 customers and works with 100+ carrier and institutional partners. In 2024 it acquired a 99% stake in PT KSK Insurance Indonesia, positioning itself as one of the largest fully licensed insurtech groups across Thailand and Indonesia.
Products & Services
Motor Insurance
AI-powered motor insurance with personalized pricing based on individual risk profiles. Distributed through online retail platforms, agency networks, and B2B2C partnerships.
Key Features
- AI-driven risk scoring and personalized premium calculation
- Multi-channel distribution including digital and agency
- Remote claims filing with video call capability
Target Users: Individual consumers, fleet operators, agency partners
Health Insurance
Individual and group health insurance plans with embedded telemedicine and medication delivery. Includes Sunday Health for Business, an employer-focused health plan product distributed in partnership with carriers such as Bupa Global.
Key Features
- Individual and group health coverage
- Telemedicine and online doctor consultations
- Digital claims tracking and history management
Target Users: Individual consumers, employers, SMEs
EV Car Insurance
Specialized motor insurance products for electric vehicle owners, designed to address emerging risk profiles in the EV segment.
Key Features
- Coverage tailored to EV-specific risks
- Digital-first policy management
- Personalized pricing model
Target Users: Electric vehicle owners
Crescent Health
Launched in 2026, Crescent Health is an AI-integrated digital Third-Party Administrator platform for health insurance claims. The system uses advanced fraud detection to shift claims processing from reactive to proactive models.
Key Features
- AI-powered fraud detection for health claims
- Real-time claims processing
- Digital TPA operations for health insurers and employers
Target Users: Health insurers, TPAs, employers
At a Glance
- Founded
- 2017
- Headquarters
- Bangkok, Thailand
- Employees
- 201-500
- Funding
- Series B
Category & Focus
- Category
- Underwriting & Risk
- Subcategories
- AI Underwriting Personalized Pricing Digital TPA Claims Technology
- Insurance Verticals
- P&C Personal Health Group Benefits
- Target Customers
- Consumers, Employers, Agents/Agencies, Carriers
Customers
- Bupa Global (distribution partner)
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Last updated: 2026-06-22