Sostengo

Digital insurance platform for vehicle and home coverage in Central America

Customer Engagement Growth Seed

Overview

Sostengo is a digital insurance platform serving consumers in El Salvador and Guatemala with mobile-first vehicle and home coverage. Founded in 2021, it became the first insurtech in El Salvador to receive approval from the Superintendence of the Financial System (SSF). The platform targets underserved markets in Central America and the US Hispanic community, offering end-to-end policy management through a mobile app.

The company delivers a SaaS-based insurance experience encompassing policy purchase, digital vehicle inspection, incident reporting, and 24/7 roadside assistance -- all through iOS and Android applications. Coverage options span multiple tiers for both auto and motorcycle insurance, as well as home and renters insurance added as a secondary product line.

Sostengo raised USD 3.8M in seed funding in March 2024, with an additional USD 1M earmarked for US market entry. The company has recorded 103% year-over-year premium growth and employs 25 people as of early 2026. PeopleFund participates as a financing and expansion partner.

Products & Services

Auto and Motorcycle Insurance

Digital coverage for vehicles up to 15 years old, offered through the Sostengo mobile app. Four coverage tiers are available (Comfort, Premium, Deluxe, Pro), with vehicles 13-15 years old limited to the Comfort tier. Coverage includes civil liability, roadside assistance, medical expenses, third-party damages, legal protection, international coverage, and rental assistance.

Key Features

Digital vehicle inspection conducted via smartphone
One-tap incident and accident reporting with evidence submission
Annual and monthly digital payment options
Secure document management and policy access within the app

Target Users: Individual vehicle owners in El Salvador and Guatemala

Home and Renters Insurance

Property insurance product covering both homeowners and renters. Protects against natural events (earthquake, flood, storm), theft, fire, water damage, electrical faults, and household accidents.

Key Features

Coverage for both owned and rented properties
Protection against natural disasters and theft
Household accident and damage coverage

Target Users: Homeowners and renters in El Salvador

SOSClub Benefits Program

Loyalty and rewards program automatically included with all active policies. Provides merchant discounts and benefits to policyholders.

Key Features

Automatic enrollment with any active policy
Merchant partner discounts and rewards

Target Users: All Sostengo policyholders

At a Glance

Founded: 2021
Headquarters: San Salvador, El Salvador
Employees: 11-50
Funding: Seed

Category & Focus

Category: Customer Engagement
Subcategories: Mobile Insurance App Digital Insurance Platform Direct-to-Consumer
Insurance Verticals: P&C Personal
Target Customers: Consumers