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Secura

Bancassurance platform and embedded insurance APIs for banks, telcos, and digital distributors.

Distribution & Sales Startup Bootstrapped
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Overview

Secura is a bancassurance and embedded insurance platform provider serving banks, financial institutions, e-commerce platforms, and telcos across the EMEA region. Founded in 2021 and headquartered in Dubai, the company gives non-traditional insurance distributors a B2B2C technology stack to embed and sell insurance products without building custom infrastructure.

The platform delivers insurance distribution across mobile apps, web portals, chatbots, and direct API integrations. The architecture is modular and cloud-native, built on REST-based B2B APIs that connect to bank core systems, payment platforms, and e-commerce ecosystems. Clients can select individual components or the full bancassurance suite, with AI-driven automation applied to customer experience and product configuration.

Operating under parent entity iSecure Solutions FZE, Secura targets the UAE bancassurance market and adjacent EMEA segments. The company announced a travel insurance distribution partnership with Visaero.com and ISA Solutions at the Arabian Travel Market in 2026.

Products & Services

Bancassurance Platform

Purpose-built platform enabling banks and financial institutions to distribute insurance products across digital and assisted channels.

Key Features

  • Omni-channel engagement via mobile apps, web portals, and chatbots
  • Pre-built insurance products for rapid deployment
  • Policy management and customer servicing capabilities
  • AI-driven customer experience personalization

Target Users: Banks, credit unions, and financial services providers

Embedded Insurance APIs

REST-based plug-and-play APIs for embedding insurance into third-party customer journeys.

Key Features

  • Partner ecosystem API integration
  • Rapid time-to-market for new insurance product launches
  • Support for e-commerce, retail, and telco use cases

Target Users: E-commerce platforms, retailers, telcos, and fintech companies

Insurance-as-a-Service

Modular platform-as-a-service model allowing clients to select specific capabilities without full platform commitment.

Key Features

  • Component-level selection for targeted implementation
  • Scalable architecture for incremental rollout
  • Shared infrastructure supporting insurers and distribution partners

Target Users: Insurers and reinsurers seeking digital distribution capabilities

Digital Transformation Consulting

Advisory services for insurance companies and financial institutions covering digital strategy, platform implementation, and ecosystem design.

Target Users: Carriers and banks seeking to modernize insurance distribution

At a Glance

Founded
2021
Headquarters
Dubai, United Arab Emirates
Employees
1-10
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance Bancassurance API-First Distribution
Insurance Verticals
Life & Annuity P&C Personal P&C Commercial
Target Customers
Carriers, Reinsurers

Customers

  • Banks and financial institutions seeking bancassurance capabilities
  • E-commerce platforms, retailers, and telcos adding embedded insurance
  • Insurers and reinsurers requiring digital distribution infrastructure

Last updated: 2026-07-27