Secura
Bancassurance platform and embedded insurance APIs for banks, telcos, and digital distributors.
Overview
Secura is a bancassurance and embedded insurance platform provider serving banks, financial institutions, e-commerce platforms, and telcos across the EMEA region. Founded in 2021 and headquartered in Dubai, the company gives non-traditional insurance distributors a B2B2C technology stack to embed and sell insurance products without building custom infrastructure.
The platform delivers insurance distribution across mobile apps, web portals, chatbots, and direct API integrations. The architecture is modular and cloud-native, built on REST-based B2B APIs that connect to bank core systems, payment platforms, and e-commerce ecosystems. Clients can select individual components or the full bancassurance suite, with AI-driven automation applied to customer experience and product configuration.
Operating under parent entity iSecure Solutions FZE, Secura targets the UAE bancassurance market and adjacent EMEA segments. The company announced a travel insurance distribution partnership with Visaero.com and ISA Solutions at the Arabian Travel Market in 2026.
Products & Services
Bancassurance Platform
Purpose-built platform enabling banks and financial institutions to distribute insurance products across digital and assisted channels.
Key Features
- Omni-channel engagement via mobile apps, web portals, and chatbots
- Pre-built insurance products for rapid deployment
- Policy management and customer servicing capabilities
- AI-driven customer experience personalization
Target Users: Banks, credit unions, and financial services providers
Embedded Insurance APIs
REST-based plug-and-play APIs for embedding insurance into third-party customer journeys.
Key Features
- Partner ecosystem API integration
- Rapid time-to-market for new insurance product launches
- Support for e-commerce, retail, and telco use cases
Target Users: E-commerce platforms, retailers, telcos, and fintech companies
Insurance-as-a-Service
Modular platform-as-a-service model allowing clients to select specific capabilities without full platform commitment.
Key Features
- Component-level selection for targeted implementation
- Scalable architecture for incremental rollout
- Shared infrastructure supporting insurers and distribution partners
Target Users: Insurers and reinsurers seeking digital distribution capabilities
Digital Transformation Consulting
Advisory services for insurance companies and financial institutions covering digital strategy, platform implementation, and ecosystem design.
Target Users: Carriers and banks seeking to modernize insurance distribution
At a Glance
- Founded
- 2021
- Headquarters
- Dubai, United Arab Emirates
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Bancassurance API-First Distribution
- Insurance Verticals
- Life & Annuity P&C Personal P&C Commercial
- Target Customers
- Carriers, Reinsurers
Customers
- Banks and financial institutions seeking bancassurance capabilities
- E-commerce platforms, retailers, and telcos adding embedded insurance
- Insurers and reinsurers requiring digital distribution infrastructure
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Last updated: 2026-07-27