SafeSide
Digital term life insurance in Switzerland -- no agents, no medical exams, instant decisions
Overview
SafeSide is a direct-to-consumer digital life insurance carrier based in Zurich, Switzerland, offering pure term life insurance to individual consumers without agent intermediaries or medical examinations. Founded in 2018 by Michael Klien and Georg Liechtenstein, the company was created after the founders experienced the friction of purchasing term life insurance through traditional channels. SafeSide enables customers to complete the full purchase process online, with coverage decisions delivered in under three minutes for most applications and under five minutes for over 80% of all applicants.
The platform applies automated underwriting combined with continuous health data integration to calculate individualized premiums. Coverage is available up to CHF 0.6 million per policy, with fully digital policy management -- including modifications and cancellations -- accessible via web and mobile. SafeSide uses Swisscom's blockchain-based electronic seal (E-Seal) for regulatory compliance authentication, and all customer data is hosted in Switzerland to meet Swiss data residency requirements.
SafeSide distributes through direct-to-consumer channels and a B2B2C model via integration with comparison platforms and fintech partners. The company received non-equity accelerator support from Tenity in 2018 and has since expanded its distribution network through partnerships with SquareLife for the Liechtenstein market and Miira, a Swiss retirement planning comparison platform.
Products & Services
Life & Health
Key Features
- Pure term life insurance with no savings or investment component
- Coverage available up to CHF 0.6 million per individual policy
- Instant online quote with no agent interaction required
- Paperless digital enrollment and policy management
- Anytime policy modification or cancellation via digital interface
At a Glance
- Founded
- 2018
- Headquarters
- Zurich, Switzerland
- Employees
- 11-50
Category & Focus
- Category
- Underwriting & Risk
- Insurance Verticals
- Life & Annuity
- Target Customers
- Consumers
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Last updated: 2026-07-13