Overview
Quashed is a consumer-facing insurance comparison and management platform for the New Zealand market. The platform allows individuals to compare quotes across multiple insurance providers, upload existing policies, and track all their coverage from a centralized dashboard. The company holds a Financial Advice Provider (FAP) license (FSP755332), enabling it to provide regulated financial advice to consumers.
The platform delivers its comparison engine via a web-based SaaS interface powered by machine learning and AI. The core Market Scan tool processes thousands of policy documents to surface side-by-side comparisons that go beyond price to highlight coverage differences and gaps. An integrated policy management dashboard organizes uploaded policy documents, tracks renewal dates, and flags savings opportunities.
Founded in 2020 by Justin Lim (CEO), Wenbo Li (CTO), and Kenneth Ganzan, Quashed has grown to over 100,000 registered users as of February 2026. The company raised a pre-seed round of USD 600K in 2021 led by Icehouse Ventures, followed by a Series A of USD 1.1M in 2024 that included a strategic investment from Turners Automotive Group, which took a 13% equity stake. The platform has partnered with AIA New Zealand as its first digital distribution partner.
Products & Services
Market Scan
A real-time insurance comparison engine that accepts user information and returns side-by-side quotes from 30+ New Zealand insurance providers. Comparisons include coverage details and benefit differences, not just price, helping consumers identify gaps and savings at renewal time.
Key Features
- One-entry quote retrieval from multiple providers simultaneously
- AI-powered coverage analysis highlighting differences in policy terms
- Side-by-side price and benefit comparisons
- Average annual savings of USD 1,560 reported across all insurance types
Target Users: Individual consumers shopping for or renewing personal insurance
Insurance Policy Management Dashboard
A personal dashboard where users upload and store existing policy documents. The platform uses machine learning to interpret uploaded documents, extract key terms, and organize policy data including renewal dates and spending patterns.
Key Features
- AI/ML policy document interpretation and data extraction
- Centralized storage for multiple policy types
- Renewal date tracking and alerts
- Coverage gap identification
Target Users: Existing policyholders managing multiple insurance products
At a Glance
- Founded
- 2020
- Headquarters
- Auckland, New Zealand
- Employees
- 11-50
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Comparison Consumer Portal Policy Management
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Consumers
Customers
- 100,000+ registered consumers (as of February 2026)
Links
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Last updated: 2026-06-16