ProtectU

Smart insurance wallet for Latin American consumers

Customer Engagement Startup Seed

Overview

ProtectU is a customer engagement platform for individual insurance consumers in Latin America. The company provides a mobile and web application that consolidates insurance policies in a single wallet and uses AI to help users understand their coverage in plain language. Target customers are individual consumers purchasing auto, rental guarantee, and general insurance products in the LATAM market.

The platform delivers an AI-powered assistant called Amparo that interprets policy documents -- extracting PDF content and responding to natural-language coverage questions -- alongside a digital contracting flow that lets users purchase policies directly through the app. Insurance partners including Sancor Seguros, SBI Seguros, and Universal Assistance provide the underlying products available through the platform.

ProtectU raised USD 100,000 in angel seed funding in June 2026. The company is targeting 5,000 active users by end of 2026 and operates primarily in the Spanish-language Uruguayan market, with a mobile app available on iOS App Store and Google Play.

Products & Services

Insurance Wallet

A centralized repository where users can store and organize all their insurance policies across multiple carriers. The wallet automatically identifies and categorizes policies to provide a consolidated view of coverage.

Key Features

Multi-policy aggregation across carriers
Automatic policy categorization
Coverage summary view

Target Users: Individual insurance consumers in LATAM

Amparo AI Assistant

An AI-powered assistant that answers policyholder questions about their specific coverage in plain, everyday language. The system extracts and interprets policy PDFs automatically so users do not need to read complex legal documents.

Key Features

Natural language coverage Q&A
Automatic PDF policy extraction and interpretation
Context-specific responses based on actual policy terms

Target Users: Individual policyholders seeking to understand their coverage

Online Insurance Contracting

A digital purchasing flow that allows consumers to research, compare, and purchase insurance policies through the ProtectU web and mobile applications.

Key Features

End-to-end digital purchase flow
Multiple product types (auto, rental guarantee, general insurance)
Integration with partner insurer APIs

Target Users: LATAM consumers seeking to purchase insurance online

Emergency Mode

Step-by-step claims guidance that walks policyholders through the claims process, required documentation, and next steps after an incident.

Key Features

Step-by-step claims guidance
Documentation checklist
Process clarity during stressful events

Target Users: Policyholders filing insurance claims

At a Glance

Founded: 2025
Headquarters: Montevideo, Uruguay
Employees: 1-10
Funding: Seed

Category & Focus

Category: Customer Engagement
Subcategories: Policyholder portal AI assistant insurance wallet digital distribution
Insurance Verticals: P&C Personal
Target Customers: Consumers