Overview
PolicyMe is a direct-to-consumer digital insurance carrier licensed across all Canadian provinces and territories, offering term life, critical illness, health and dental, and home and auto insurance. Founded in 2018 and headquartered in Toronto, the company distributes insurance through a fully online platform designed to deliver underwriting decisions within minutes.
The platform automates key steps in the insurance value chain, enabling approximately 84% of life insurance applicants to receive a policy in under 20 minutes without a medical exam. PolicyMe underwrites term life and critical illness products through Securian Canada, a subsidiary of Securian Financial. The company also operates a B2B2C white-label business, licensing its quoting, underwriting, and policy issuance technology to other Canadian insurers, including Securian Canada and Blue Cross Life.
PolicyMe reached profitability in mid-2024, with sales quadrupling year-over-year. By 2025, the company had issued over 30,000 policies, processed approximately 200,000 quotes annually, and sold more than CAD 10 billion in total coverage. It has raised CAD 51 million in total funding through a Series B completed in February 2025.
At a Glance
- Founded
- 2018
- Headquarters
- Toronto, Ontario, Canada
- Employees
- 51-200
Category & Focus
- Category
- Distribution & Sales
- Insurance Verticals
- Life & Annuity Health P&C Personal
- Target Customers
- Consumers, Carriers
Customers
- 30,000+ individual Canadian policyholders as of 2025
- 200,000+ quotes processed annually
- Over 3 million Canadians served through various product interactions
- 1,161 Google reviews with an average rating of 4.85 stars
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Last updated: 2026-06-05