Pogo Insurance
Digital insurance brokerage for self-employed professionals and freelancers
Overview
Pogo Insurance is a digital insurance brokerage serving self-employed individuals, freelancers, consultants, and independent contractors in the United States. A single online quote form compares policies from more than 30 carriers, letting customers shop coverage for their profession without contacting multiple agents individually. The brokerage earns commission from the carriers it places business with, so the comparison and advisory service is free to the customer.
The company writes more than 600 classes of business and covers hundreds of professions, spanning general liability, professional liability (errors and omissions), workers' compensation, business owner's policies, business auto, business property, and cyber liability. It pairs the online quoting funnel with a human advisory team that the company describes as bringing more than 30 years of combined insurance industry experience, positioning Pogo as a hybrid of tech-enabled comparison shopping and traditional agent guidance rather than a pure self-service marketplace.
Pogo is based in Richmond, Virginia, and has built its go-to-market around profession-specific landing pages and educational content, including a blog, a business insurance cost guide, and an insurance glossary aimed at first-time commercial insurance buyers. The company has been mentioned in the press by outlets including Forbes, NBC News, and the Richmond Times-Dispatch. No shutdown, sunset, or rebrand notice was found; the site shows signs of active maintenance.
Products & Services
Online Business Insurance Quoting Platform
A single quote form, hosted at app.pogo.co, that compares rates from more than 30 carriers and returns tailored coverage recommendations with online purchase support.
Key Features
- General liability insurance
- Professional liability insurance (errors and omissions)
- Workers' compensation insurance
- Business owner's policy (BOP)
- Business auto insurance
- Business property insurance
- Cyber liability insurance
Profession-Specific Coverage Guidance
Dedicated landing pages and guidance tailored to specific self-employed professions, reflecting a go-to-market built around vertical and profession targeting rather than one-size-fits-all policies.
Key Features
- Self-employed insurance guidance
- Consultant insurance guidance
- Freelancer insurance guidance
- Independent contractor insurance guidance
Insurance Resources and Content Hub
An educational content hub aimed at self-employed and small-business buyers who are often purchasing commercial coverage for the first time.
Key Features
- Insurance blog ("The Venture")
- Business insurance cost guide
- Insurance glossary
- Self-serve certificate-of-insurance request tool
At a Glance
- Founded
- 2017
- Headquarters
- Richmond, Virginia, USA
Category & Focus
- Category
- Distribution & Sales
- Insurance Verticals
- P&C Commercial
- Target Customers
- Consumers
Customers
- Freelancers and consultants
- Independent contractors
- Solo entrepreneurs and self-employed small business owners
600+ classes of business, hundreds of professions covered, 30+ carriers compared per quote
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Last updated: 2026-08-06