Pawlicy Advisor

Pet insurance comparison and brokerage platform for dog and cat owners

Distribution & Sales Growth USD 19.6M (Series B)

Overview

Pawlicy Advisor is a pet insurance brokerage and comparison marketplace serving dog and cat owners in the United States. The company compares plans from roughly ten pet insurance carriers and produces personalized coverage recommendations based on a pet's breed, age, and health-risk data, rather than promoting a single carrier. The comparison service is free to pet owners; the company states it earns revenue through referral commissions from its carrier partners rather than fees charged to users.

Pawlicy Advisor also operates a program for veterinary practices and corporate veterinary groups, referring their clients to pet insurance education and shopping tools at the point of care. It is a Preferred Business Partner of the American Animal Hospital Association (AAHA) for pet insurance, and the veterinary-team program is offered at no cost to participating practices.

Founded in 2018 and headquartered in Scarsdale, New York, Pawlicy Advisor has raised approximately USD 19.6 million across a seed round and two priced rounds, including a USD 12 million Series B led by StepStone Group in 2022. The company reports having helped more than 1,000,000 pet owners find a plan to date and employs roughly 32 people. Its consumer-facing site now operates under the pawlicy.com domain after a 2026 redirect from pawlicyadvisor.com, while "Pawlicy Advisor" remains the company's formal legal name.

Products & Services

Pet Insurance Marketplace

Consumer-facing comparison tool that lets pet owners enter their pet's species, breed, age, and location to receive personalized quotes across multiple pet insurance carriers.

Key Features

Side-by-side comparison of coverage, price, customer rating, and claim turnaround time across carriers
Breed- and age-specific health-risk and lifetime-cost data used to rank plan recommendations
Buying guides organized by state, species, and individual carrier

Veterinary Team Program

Referral program for veterinary practices and corporate veterinary groups that connects their clients to pet insurance education and shopping tools at the point of care, offered at no cost to participating practices.