Plasmatic Technologies

Connected home telematics and policyholder engagement for P&C insurers

Customer Engagement Growth Angel

Overview

Plasmatic Technologies is a customer engagement and smart home telematics platform for P&C insurance carriers and brokers. The company serves home insurers in the United States and Canada, providing tools that connect policyholders with proactive risk management and property maintenance guidance.

Its flagship product, the Alana Connected Home System, is a cloud SaaS platform that aggregates data from connected smart home devices and converts it into risk scores, maintenance alerts, and engagement content. The platform is vendor-agnostic on the device side and integrates with carrier back-office systems via API. It supports white-label mobile app deployments, website plugins, and cloud or on-premise installation. A companion offering, Alana Home, provides personalized maintenance and loss prevention content tailored to property characteristics such as climate, roof type, and IoT device data.

Plasmatic has deployed its platform with major and regional property carriers across North America. Notable customers include Amica Mutual Insurance Co., which integrated Alana into its Home Check app. The company has raised one angel round and has a partnership with HazardHub, a property and hazard data provider, for joint policyholder engagement and peril prevention programs.

Products & Services

Alana Connected Home System

A cloud SaaS platform that collects and harmonizes data from connected smart home devices, delivering actionable insights to insurance carriers and brokers. The platform converts device data into telematics risk scores and supports the development of white-label smart home insurance products.

Key Features

Vendor-agnostic IoT device integration
Machine learning-based data analysis and risk scoring
White-label mobile app and website plugin deployments
API integration with insurance carrier back-office systems
Supports both cloud and on-premise deployment

Target Users: P&C carriers and brokers developing smart home product lines

Alana Home

A homeowner-facing engagement solution that delivers personalized maintenance guidance and risk prevention content. Content is tailored to property characteristics including location, climate, roof type, and connected device data.

Key Features

Personalized property maintenance recommendations
Loss prevention content delivery
Configurable for carrier-branded experiences

Target Users: Policyholders via carrier-branded deployments

At a Glance

Founded: 2016
Headquarters: Vancouver, British Columbia, Canada
Employees: 11-50
Funding: Angel

Category & Focus

Category: Customer Engagement
Subcategories: Connected home telematics policyholder engagement smart home risk management
Insurance Verticals: P&C Personal
Target Customers: Carriers, Brokers