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Placing Platform Limited

The digital placing platform for the London (re)insurance market

Distribution & Sales Established Bootstrapped
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Overview

Placing Platform Limited (PPL) is an electronic placing platform for the London (re)insurance market, serving brokers and underwriting carriers across nearly all classes of risk. Founded in 2016 as a not-for-profit company, PPL was created by and for the London Market to provide a single shared infrastructure for quoting, negotiating, and binding risks digitally.

The platform offers end-to-end electronic placement capabilities, structured data and digital contract management, API integrations for system connectivity, and direct integration with Microsoft Outlook and Teams. Risks are placed through structured data workflows aligned with MRCv3 standards, with support for straight-through processing and automated data exchange with carriers. The Next Gen platform, fully adopted by October 2025, replaced the prior version as the sole platform for placing new risks.

PPL has grown to serve over 400 firms, including approximately 200 carrier firms and 200 broker firms, with more than 80% of risks placed in London market trade flowing through the platform. Notable firms using PPL include Aon and AXA XL. PPL recorded its highest ever number of active users during the June 2025 renewal period, underscoring its role as core market infrastructure.

Products & Services

Electronic Placing Platform

Core platform allowing brokers and underwriters to electronically quote, negotiate, and bind risks across the London insurance market. The Next Gen platform, fully adopted as of October 2025, is the only version available for placing new risks.

Key Features

  • Electronic quote, negotiate, and bind workflows
  • Support for face-to-face negotiation alongside digital placing
  • Coverage across nearly all classes of London market risks

Target Users: London market brokers and underwriters

Digital Contracts

Structured data and contract creation system developed in partnership with Artificial. The system reduces contract creation time by 50% and cuts the time to convert contracts to MRCv3 standard by 75%.

Key Features

  • MRCv3-compliant digital contract generation
  • Automated data exchange with carriers
  • Reduction in manual re-keying and administration

Target Users: Brokers, carriers

API Integrations and Developer Portal

System connectivity enabling straight-through processing and integration with enterprise systems.

Key Features

  • RESTful API access for system-to-system connectivity
  • Developer portal for integration support
  • ADEPT Gateway integration with ACORD Solutions Group for structured data exchange

Target Users: Brokers and carriers seeking to integrate PPL with internal systems

Microsoft Outlook and Teams Integration

Direct integration with Microsoft productivity tools enabling traders to access placing capabilities within their existing daily workflow. Launched August 2025, with an enhanced release in April 2026.

Key Features

  • Place and manage risks directly from Microsoft Outlook
  • Direct connectivity with Microsoft Teams
  • Embedding placing tools within daily workflow

Target Users: Brokers and underwriters using Microsoft 365

At a Glance

Founded
2016
Headquarters
London, United Kingdom
Employees
51-200
Funding
Bootstrapped

Category & Focus

Category
Distribution & Sales
Subcategories
Electronic placing digital contract management market infrastructure
Insurance Verticals
Specialty/E&S Reinsurance P&C Commercial
Target Customers
Carriers, Brokers, Reinsurers

Customers

  • Aon
  • AXA XL

Links

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Last updated: 2026-06-15