Picsel

Agricultural insurance platform powered by satellite imagery and AI

Underwriting & Risk Growth Series A

Overview

Picsel is an agricultural insurance technology platform for carriers, reinsurers, and financial institutions operating in Brazil's rural insurance market. The company provides a modular, white-label system that automates the full insurance workflow -- from quoting and policy issuance to crop monitoring and claims management -- using satellite imagery, climate data, and machine learning.

The platform compresses the traditional 15-day agricultural underwriting cycle to approximately 5 minutes by combining 34 years of satellite imagery with over 30 years of climate records. Risk assessment operates at the individual farm-plot level rather than the municipal averages used by conventional insurers, enabling more precise pricing and reduced claims exposure. The platform currently monitors 30 million hectares of soy production in Brazil.

Founded in 2020 and headquartered in Piracicaba, Sao Paulo, Picsel received BRL 5 million in Series A funding from Arar Capital and the Fundacao de Amparo a Pesquisa do Estado de Sao Paulo in early 2025. The company reported 51% revenue growth in 2025 and projects further acceleration in 2026 after expanding its distribution model to include brokertech channels alongside its direct B2B2C platform.

Products & Services

Quotation & Contracting

Digital quoting for agricultural insurance policies, delivered in up to 3 minutes per farm. Uses satellite-based risk assessment and historical performance data to replace manual underwriting workflows.

Key Features

Farm-level risk scoring replacing municipal-average pricing
Automated policy generation and contracting
Integration with existing carrier systems

Target Users: Insurance carriers operating agricultural lines

Intelligent Monitoring

Satellite-based crop surveillance using normalized difference vegetation index (NDVI) analysis and remote sensing. Provides continuous visibility into crop health and weather-related risk events.

Key Features

Real-time satellite imagery and weather alerts
NDVI vegetation health tracking
Automated risk notifications to carriers and policyholders

Target Users: Carriers, reinsurers, agricultural cooperatives

Claims Management

Claims assessment using satellite imagery, climate data, and AI to verify loss events and calculate indemnities without requiring field adjusters for initial evaluation.

Key Features

Remote loss verification using satellite imagery
AI-assisted indemnity calculation
Reduced processing time relative to manual adjustment

Target Users: Insurance carriers

Productive Risk Score

Field-level risk evaluation combining climate data, soil characteristics, historical crop productivity, and ongoing monitoring data. Supports parametric and multi-risk product structures.

Key Features

Individual farm-plot risk scoring
Parametric insurance product support
Multi-crop capability (soy, corn, cotton)

Target Users: Carriers, reinsurers developing agricultural products

ESG Compliance

Assessment tooling for environmental, social, and governance criteria in rural insurance products, supporting sustainable agriculture compliance requirements.

Target Users: Carriers with ESG reporting obligations

Cotton Digital Inspection

Specialized monitoring solution for cotton production, extending the satellite inspection platform beyond soy and corn to additional crops.

Target Users: Carriers writing cotton crop insurance

At a Glance

Founded: 2020
Headquarters: Piracicaba, Sao Paulo, Brazil
Employees: 11-50
Funding: Series A

Category & Focus

Category: Underwriting & Risk
Subcategories: Agricultural underwriting risk scoring claims automation crop monitoring
Insurance Verticals: P&C Commercial Specialty/E&S
Target Customers: Carriers, Reinsurers