PHEW

Digital enablement platform for insurance professionals in Taiwan

Customer Engagement Growth Bootstrapped

Overview

PHEW is an insurance professional enablement platform for financial advisors and insurance agents in Taiwan. Operated by PruWell International, the platform serves professionals who advise on complex insurance products, offering digital tools for content distribution, client engagement, prospect management, and continuing education.

The platform delivers a content management and distribution suite, an AI-powered chatbot, a client prospect tracking tool, and an e-learning portal via a web-based membership service. PHEW launched Asia's first insurance-focused chatbot in 2019, featuring modules for digital content sharing, administrative assistance, and customer data analysis. Advisors use these tools to manage their client relationships and market insurance solutions.

PHEW has established a content library of nearly 10,000 articles with over 17 million page views, positioning itself as the leading digital platform for insurance professionals in Taiwan. The company operates under the PruWell International ecosystem, which was founded in 2016 by James Liu, former CEO of AEGON Taiwan.

Products & Services

Insurance Content Platform

A digital content library providing news, business insights, health education, and retirement planning content curated specifically for insurance professionals and advisors.

Key Features

Nearly 10,000 published insurance content articles
Coverage across industry news, lifestyle, health, and retirement topics
Tailored content for complex insurance product advisors

Target Users: Insurance agents and financial advisors

Prospect Ecosystem Platform

A data analytics tool that helps insurance professionals understand customer preferences, build client networks, and track engagement metrics for their prospect and client base.

Key Features

Client ecosystem mapping and tracking
Customer preference analytics
Competitive positioning tools for advisors

Target Users: Insurance agents and financial advisors in Taiwan

Insurance ChatBot with AI Features

Asia's first insurance-focused chatbot platform, launched in 2019, enabling advisors to customize and deploy AI-powered tools for client communication and marketing.

Key Features

Digital SuperPost: Digital content distribution and customer engagement for advisors
Smart Secretary: Administrative assistant functionality for day-to-day advisor tasks
Data Genius: Customer analytics and preference tracking tool

Target Users: Insurance advisors looking to automate client outreach and engagement

E-Learning Platform (eLearning)

A digital learning portal offering professional development courses, expert interviews, sales training, and content for IFPA certification holders.

Key Features

Professional development and continuing education courses
Expert interviews and motivational content
Sales technique training for insurance advisors

Target Users: IFPA-certified advisors and insurance professionals in Taiwan

At a Glance

Founded: 2016
Headquarters: Taipei, Taiwan
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Advisor Enablement Digital Content Distribution E-Learning AI Chatbot
Insurance Verticals: Life & Annuity
Target Customers: Agents/Agencies