EmbedX
API-first embedded insurance platform for digital transformation in Latin America
Overview
EmbedX is an embedded insurance distribution platform for digital businesses in Latin America. The company offers an API-first platform that enables insurance companies to fully digitize their operations and embed insurance products into e-commerce sites and mobile applications. EmbedX was founded in August 2020 in Chile by Ignacio Ramirez and Gianfranco Mignanelli (formerly operating as "Perk"), alongside developer Sebastian Cornejo.
The platform handles policy issuance, underwriting integration, and claims workflows, allowing platform partners to offer insurance without building proprietary insurance infrastructure. EmbedX provides pre-built connectors for major e-commerce platforms including VTEX, Magento, Shopify, Jumpseller, and WooCommerce, reducing integration effort for digital commerce operators. The platform operates on a commission-based model, sharing revenue from each policy sold with the distributing platform partner.
EmbedX works with major Chilean insurance carriers and distributes general insurance, life insurance, athlete coverage, and micromobility insurance through sports apps, bike-sharing services, and online marketplaces. The company raised seed funding from Corfo in December 2020 and has participated in Start-Up Chile and other Chilean accelerator programs.
Products & Services
Core
A complete platform for insurance companies to manage their entire digital operation — sales, operations, customers, and claims — with automation and real-time analytics.
Key Features
- Centralized sales and post-sale management
- Claims lifecycle automation
- Real-time analytics and reporting
- Security and compliance controls
- End-to-end digital operations management
Target Users: Insurance carriers seeking full digital transformation
Insurtech 360
Rapid digitization of insurance sales and post-sale services, enabling insurers to quote, issue policies, and manage customers entirely online.
Key Features
- Online quoting and policy issuance
- Customer management portal
- Post-sale service automation
- Carrier-grade compliance tools
Target Users: Insurance carriers and MGAs needing rapid digitization
e-Commerce X1
An insurance plugin for e-commerce platforms that enables non-insurance businesses to embed and sell insurance products to their customers.
Key Features
- VTEX connector
- Magento connector
- Shopify connector
- Jumpseller connector
- WooCommerce connector
- Policy issuance and lifecycle management
- Commission-based revenue sharing with platform partners
Target Users: E-commerce merchants and platform operators in LATAM
At a Glance
- Founded
- 2020
- Headquarters
- Vina del Mar, Chile
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Platform Digital Distribution
- Insurance Verticals
- P&C Personal Life & Annuity Specialty/E&S
- Target Customers
- Carriers
Customers
- Sports and fitness applications
- Micromobility platforms (bike and scooter sharing services)
- E-commerce marketplaces
- Mobile commerce platforms
- Insurance carriers seeking digital transformation
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Last updated: 2026-07-23