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PasarPolis

Insurance comparison, distribution, and microinsurance platform serving Southeast Asia

Distribution & Sales Growth Series B
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Overview

PasarPolis is an insurance distribution and microinsurance platform serving consumers, carriers, and digital partners across Southeast Asia. The company operates as a full-stack insurtech ecosystem, connecting insurance buyers with underwriters through its B2B2C marketplace and direct-to-consumer channel. Its core platform supports policy comparison, purchase, and claims processing across health, life, auto, personal accident, and property insurance lines.

The platform processes approximately 70 million microinsurance policies per month, with infrastructure capable of issuing up to 100 policies per second. Built on Google Cloud Platform using Kubernetes Engine, BigQuery, and Pub/Sub, it automates underwriting and claims using machine learning and data analytics. A REST-based API with HMAC authentication enables integration with e-commerce platforms, ride-hailing services, and retail partners. Claims are settled in under 24 hours, with an average resolution time of 18 seconds for automated cases. PasarPolis also launched TAP Insure in 2022 as a direct-to-consumer brand offering affordable travel and personal accident products.

The company has raised USD 76M across multiple rounds, with investors including LeapFrog Investments, SBI Investment, Gojek, Tokopedia, Traveloka, AlphaJWC, Intudo Ventures, and Tokio Marine. Over 1 billion policies have been issued to date, with distribution partnerships spanning Shopee, Gojek, IKEA, and VFS Global across Indonesia, Thailand, and Vietnam.

Products & Services

Insurance Comparison and Distribution Platform

Core B2B2C marketplace enabling consumers and partners to compare and purchase insurance products. Supports health, life, auto, personal accident, and property insurance lines from multiple carrier partners.

Key Features

  • Multi-carrier quote comparison and policy issuance
  • REST API with HMAC authentication for partner integration
  • Webhook notifications for claims status updates
  • Language bindings for Shell, Ruby, Java, Go, JavaScript, and PHP

Target Users: Insurance carriers, e-commerce and ride-hailing platforms, consumers

TAP Insure

Direct-to-consumer brand launched in November 2022, offering affordable microinsurance products with underwriting by PT Zurich Asuransi Indonesia. Initial products include travel insurance (covering COVID-19 incidents, delays, cancellations, and lost baggage) and personal accident insurance.

Key Features

  • Travel insurance starting from IDR 25,000
  • Personal accident coverage
  • Partnership with Shinhan EZ
  • Planned expansion into home content, health, auto, and device insurance

Target Users: Indonesian consumers, underbanked and underserved populations

B2B Embedded Insurance Products

Co-branded insurance products distributed through major platform partners in Southeast Asia.

Key Features

  • SafeTrip: protection for Gojek mobility service users
  • Shopee Insurance: gadget and cracked-screen coverage across Indonesia, Thailand, and Vietnam
  • GoSend, GoBox, GoKilat: package and goods delivery coverage
  • IKEA Home Furnishings Insurance: furniture purchase protection

Target Users: Digital platform partners and their end consumers

At a Glance

Founded
2015
Headquarters
Jakarta, Indonesia
Employees
201-500
Funding
Series B

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance Digital Storefront Microinsurance API Platform
Insurance Verticals
P&C Personal Health Life & Annuity Specialty/E&S
Target Customers
Consumers, Carriers, Brokers

Customers

  • Gojek (ride-hailing and delivery services)
  • Shopee (e-commerce, Indonesia, Thailand, Vietnam)
  • IKEA (retail furniture)
  • VFS Global (travel services)
  • VNtrip (Vietnam travel booking)
  • Sendo (e-commerce, Vietnam)
  • Chotot (Vietnamese e-commerce classifieds)
  • Shinhan EZ (TAP Insure channel partner)

Links

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Last updated: 2026-06-15