Parasol

Broker-Centric AI Agents for Insurance Brokerages.

Distribution & Sales Startup Pre-seed

Overview

Parasol is an insurtech startup that develops broker-centric AI agents designed to streamline insurance placement processes for brokerages. The platform empowers insurance brokers by automating time-consuming tasks while maintaining human oversight through a "human in the loop" approach that allows brokers to approve and override AI agents at each step of the placement process.

Founded in 2024 by Kaspar Harsaae and Mohamad Mirzan, the company is headquartered in London and has participated in the Techstars London accelerator program. Parasol focuses on transforming insurance through innovation, particularly in the areas of proposal review, quote comparison, and policy documentation.

The platform offers digital client application forms, automatic submission document generation, AI-powered quote ingestion, and automated proposal creation, all designed to reduce friction from every step of the placement process.

Products & Services

Parasol AI Agent Platform

An agentic AI workflow platform that automates insurance brokerage operations while keeping brokers in control.

Key Features

Digital client application forms with smart data mapping
Automatic submission document generation
AI-powered quote ingestion with OCR transformation
Quote comparison and management tools
Policy documentation and compliance checklists
Automated proposal creation
Outlook integration for underwriter communication tracking

Target Users: Insurance brokers and brokerage operations teams

CoverChart

Risk visualization platform featuring mudmaps and policy charts.

Key Features

Policy chart visualization
Mudmap generation
Portfolio benchmarking across client base
Risk profile visualization

Target Users: Insurance brokers, account managers

Digital Applications

Client data collection system that eliminates redundant form-filling.

Key Features

Drag-and-drop file zones for operational risk profile ingestion
Automatic population of underwriter-specific applications
Client portal for employee data contribution
Smart data mapping with error detection

Target Users: Clients, brokers, underwriters

At a Glance

Founded: 2024
Headquarters: London, England
Employees: 2-10
Funding: Pre-seed

Category & Focus

Category: Distribution & Sales
Subcategories: Proposal Management Quote Comparison Broker Workflow Automation
Insurance Verticals: Commercial Lines P&C
Target Customers: Insurance Brokers, Brokerages