Pampadu
Insurance and financial product distribution platform for agents, webmasters, and businesses in Russia
Overview
Pampadu is an insurance and financial product distribution platform that connects individual agents, webmasters, and businesses with major Russian carriers to earn commissions by selling insurance and financial products online. The platform operates as an affiliate marketplace, enabling distributors to offer auto, life, property, travel, and health insurance alongside banking products including credit cards, loans, and mortgages.
The platform provides distributors with tools including customizable insurance comparison showcases, white-label solutions, postback tracking APIs, Telegram mini-apps for insurance sales, and domain monetization options. Partners integrate with over a dozen major Russian insurers including Sberbank Insurance, Rosgosstrah, Ingosstrakh, Alfa Insurance, and SOGAZ, as well as major banks such as Sberbank, Alfa Bank, VTB, and Gazprombank.
Pampadu was acquired by Admitad, a global affiliate marketing platform, in October 2021. As of its reported metrics, the platform has registered more than 57,000 users, facilitated insurance for over 100,000 vehicles, and generated more than 4 billion rubles in cumulative commissions paid to distributors, with over 29 billion rubles in total sales volume.
Products & Services
Insurance Distribution Marketplace
An affiliate marketplace connecting distributors with major Russian carriers for auto (OSAGO, CASCO), life, property, travel, and health insurance products.
Key Features
- Commission-based distribution for individual agents, webmasters, and businesses
- Integration with 14+ major Russian insurance carriers
- Real-time quote comparison and bind capabilities
Target Users: Individual insurance agents, webmasters, and SMBs acting as distribution partners
Showcase Constructor
Customizable insurance product comparison and showcase builder for embedding on partner websites.
Key Features
- White-label insurance product storefronts
- Configurable product display for auto, life, and property insurance
- Embeddable widgets for partner websites
Target Users: Webmasters and digital publishers monetizing insurance traffic
Financial Services Distribution
Distribution channel for banking products including credit cards, personal loans, mortgages, and deposits from major Russian banks.
Key Features
- Multi-bank product comparison (Sberbank, Alfa Bank, VTB, Gazprombank, T-Bank)
- Credit cards, loans, mortgages, and deposit products
- Commission tracking and reporting
Target Users: Webmasters and agents expanding beyond insurance into financial services
Performance Marketing (CPA)
Extension of the distribution network into non-insurance verticals including e-commerce, HR recruitment, education, and travel.
Key Features
- CPA offer catalog across multiple verticals
- Integration with brands including Lamoda, Yandex, AliExpress, and Kaspersky Lab
- Postback tracking and conversion reporting
Target Users: Webmasters and performance marketers seeking multi-vertical monetization
Telegram Mini-Apps
Insurance product distribution through Telegram messaging platform for agents operating in messaging environments.
Key Features
- Insurance quotes and sales via Telegram interface
- Direct customer acquisition via messaging channels
- Integration with platform commission tracking
Target Users: Agents and distributors serving customers via Telegram
At a Glance
- Founded
- 2009
- Headquarters
- Moscow, Russia
- Employees
- 101-200
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Affiliate Insurance Distribution Commission Marketplace White-Label Insurance Storefront
- Insurance Verticals
- P&C Personal Life & Annuity Specialty/E&S
- Target Customers
- Agents/Agencies, Brokers, Consumers
Customers
- Sberbank Insurance (SberStrakhovanie)
- Rosgosstrah
- Ingosstrakh
- Alfa Insurance
- SOGAZ
- VSK
- PARI
- Absolut Insurance
- Renaissance
- Soglasie
- MAKS
- Yugoria
- Zetta
- Gelios
- Sberbank
- Alfa Bank
- VTB
- Gazprombank
- T-Bank
- Sovcombank
- OTP Bank
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Last updated: 2026-06-15