Oye
Embedded microinsurance and fuel credit for Kenya's boda boda motorcycle taxi riders
Overview
Oye is a Kenyan embedded insurance and fintech platform serving boda boda (motorcycle taxi) drivers in the informal transport economy. The company targets a market of approximately 2 million boda boda riders in Kenya who typically lack access to conventional insurance or banking products, delivering personal accident coverage and fuel credit through USSD-based technology accessible on feature phones.
The platform operates a loyalty-linked insurance model: drivers earn points through fuel and maintenance purchases at partner energy stations, and accumulated points convert into 90-day Personal Accident Insurance coverage underwritten by Britam Holdings. Alongside this, Oye offers a Buy Now Pay Later fuel credit product called "Songa na Oye" and electric motorcycle options in partnership with mobility companies. USSD technology eliminates the smartphone and internet access barrier, making the platform reachable to drivers in areas with limited connectivity.
Since its 2022 launch, Oye has onboarded 30,000+ active drivers, processed 2.5 million transactions, and issued personal accident policies with documented claims paid. The company received a KES 5M (approximately USD 39,000) seed investment from Britam's BetaLab innovation program in 2025, alongside accelerator backing from Safaricom Spark and Akili Ventures.
Products & Services
Oye Loyalty
A points-based loyalty program that converts everyday fuel and maintenance purchases at partner stations into free 90-day Personal Accident Insurance coverage. Points are accumulated at Total Energies, Galana Energies, Sahara Energy, and other partner fuel stations. Coverage is underwritten by Britam Holdings and includes outpatient care, inpatient care, disability, and death benefits.
Key Features
- Points earned at partner energy and maintenance stations
- Automatic conversion of points to 90-day Personal Accident cover
- Claims processing with documented payouts to riders
- USSD access for feature phone compatibility
Target Users: Boda boda motorcycle taxi drivers
Songa na Oye (Fuel Now, Pay Later)
A Buy Now Pay Later credit product enabling drivers to purchase fuel on credit and repay through flexible installment terms. Addresses daily cash flow constraints for informal transport workers.
Key Features
- Fuel credit at partner stations
- Flexible installment repayment
- Integrated with NCBA banking partner
- No smartphone or internet required
Target Users: Boda boda motorcycle taxi drivers
Oye E-Bikes
Electric motorcycle offerings designed to lower operational costs and increase driver earnings while reducing emissions. Developed in partnership with mobility company ROAM.
Key Features
- Electric motorcycle financing or access
- Partnership with ROAM e-bike provider
- Aligned with Kenya's transport electrification agenda
Target Users: Boda boda motorcycle taxi drivers seeking to transition to electric vehicles
At a Glance
- Founded
- 2022
- Headquarters
- Nairobi, Kenya
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Microinsurance Buy Now Pay Later
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Consumers
Customers
- 30,000+ active boda boda drivers (direct consumers)
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Last updated: 2026-06-16