Open Plan
Flexible micro-insurance on demand -- coverage by the hour, for the moments that matter
Overview
Open Plan is a South Korean insurtech solutions provider that operates Toggle, a digital micro-insurance platform offering on-demand, short-term insurance to consumers and an embedded insurance API for enterprise partners. The company targets consumers who need situational coverage for activities such as travel, outdoor recreation, and pets, as well as businesses seeking to integrate insurance products into their own customer experiences.
The Toggle platform delivers coverage through a mobile app (iOS and Android) that allows users to purchase insurance for periods starting from one hour, compare products across multiple insurers, and complete claims digitally without phone calls. On the enterprise side, the Toggle API enables businesses to embed customized insurance offerings into their customer journeys through a REST-based integration layer that handles automated billing and real-time underwriting.
Founded in November 2019 in Seoul, Open Plan has raised approximately USD 5.3M across a seed round in 2020 and a Series A completed around 2022-2023, backed by investors including Korea Venture Investment, Future Play, and US Plug and Play. The company targets 1.5 billion potential users across Southeast Asia through its platform and enterprise partnerships.
Products & Services
Toggle App (Consumer)
A mobile-first micro-insurance application available on iOS and Android that allows consumers to discover, customize, and purchase short-term insurance coverage on demand.
Key Features
- Coverage periods starting from 1 hour, scaling to daily or longer durations
- Multi-insurer product comparison within a single interface
- Digital claims submission without phone calls required
- Personalized coverage recommendations
- Support for travel (domestic and international), golf, camping, fishing, mountaineering, cycling, cyber liability, pet (dogs and cats), driver, and dating insurance
Target Users: South Korean consumers seeking flexible, activity-based insurance coverage
Toggle API (Enterprise)
An embedded insurance integration platform enabling businesses to incorporate customized insurance products into their existing customer journeys without requiring insurance infrastructure expertise.
Key Features
- REST-based API for insurance product embedding
- Automated billing and real-time underwriting support
- Whitelabel insurance product offerings
- Multi-insurer product access through a single integration
- Custom insurance product configuration for enterprise use cases
Target Users: Businesses and enterprises across Southeast Asia seeking insurance monetization or value-added services for their customers
At a Glance
- Founded
- 2019
- Headquarters
- Seoul, South Korea
- Employees
- [Unknown]
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Digital Marketplace Micro-Insurance
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers, Carriers
Customers
- Enterprise partners across Southeast Asia integrating embedded insurance
Links
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Last updated: 2026-06-15