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Open Insurance Technology

Embedded insurance infrastructure for brands building digital insurance products

Distribution & Sales Growth Series B
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Overview

Open Insurance Technology is an embedded insurance infrastructure platform for brands that want to launch and distribute insurance products on their own digital channels. The company serves partners in the telecommunications, automotive, health, and energy sectors across Australia, New Zealand, and the United Kingdom.

The platform delivers white-label insurance products via API, enabling non-insurance brands to integrate car, home, travel, landlord, cyber, and life insurance offerings directly into existing customer experiences. The product suite includes an AI-powered customer engagement layer and a market intelligence tool for pricing and positioning. Open builds and maintains proprietary AI models for insurance applications, operating as a B Corporation since 2017.

Founded in 2016 by Jonathan Buck and Jason Wilby, Open has raised USD 53M across two rounds, with a USD 31M Series B led by Movac in 2024. Its partner network includes Bupa, Telstra, British Airways Avios, VW Financial Services, Polestar, AHM, Slingshot, and Tapi.

Products & Services

Open Embedded

White-label insurance products delivered through partner platforms via API integration. Covers car, home, travel, landlord, cyber, purchase protection, and life insurance lines. Partners embed Open's insurance offerings into their existing customer-facing digital products.

Key Features

  • Multi-line insurance product library (car, home, travel, landlord, cyber, life)
  • White-label delivery on partner platforms
  • API-first integration designed for telco, automotive, health, and energy ecosystems

Target Users: Brands and enterprises seeking to add insurance products to their customer experience

Open Intel

Market and customer intelligence platform powered by proprietary data and AI automation. Provides pricing insights, product positioning analysis, and customer data tools for partners and insurers.

Key Features

  • Proprietary insurance data models
  • Pricing and product optimization tools
  • Customer and marketing analytics

Target Users: Insurers and brand partners optimizing insurance product strategy

Open Agentic

AI-powered agent layer supporting customers through quote and purchase workflows. Includes an Insurance Companion AI agent that provides personalized guidance throughout the insurance journey. Built on Open's proprietary general insurance intelligence models.

Key Features

  • Conversational AI agent for insurance quote and purchase
  • Proprietary general insurance intelligence models (not reliant on closed-source LLMs)
  • AI Compliance Risk Index benchmark for measuring consumer-facing GenAI safety (introduced 2025)

Target Users: Partners deploying AI-assisted insurance customer experiences

At a Glance

Founded
2016
Headquarters
Sydney, Australia
Employees
101-250
Funding
Series B

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance White-Label Insurance API Platform
Insurance Verticals
P&C Personal Life & Annuity Specialty/E&S
Target Customers
Carriers, Consumers

Customers

  • Bupa (omnichannel car, home, and travel insurance for health insurer members)
  • Telstra (embedded insurance offering for telecom customers)
  • British Airways Avios (embedded insurance partnership)
  • VW Financial Services (embedded insurance offering)
  • Polestar (electric vehicle insurance)
  • AHM (car and home insurance for health insurer members)
  • Slingshot (house, contents, and landlords insurance for telco/energy customers in New Zealand)
  • Tapi (landlords house insurance integrated with property maintenance software)

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Last updated: 2026-06-15