Online Application
SaaS platform for mortgage and insurance brokers in Ireland and EMEA
Overview
Online Application is a B2B SaaS platform for mortgage brokers and insurance professionals, serving the Irish market and broader EMEA region. The platform digitizes end-to-end workflows for client onboarding, application processing, policy management, and CRM across mortgage and insurance lines.
The company offers four core products: OA Mortgage for mortgage application processing, OA Life + CRM for life insurance management, OA Lender for loan processing at financial institutions, and OA Insurer for insurance carriers managing underwriting and claims. All products are delivered as cloud-based SaaS with REST API integrations connecting to lenders, insurers, and third-party systems.
Online Application was acquired in August 2025 by Software Circle plc (LSE: SFT) for EUR 9.0 million. Prior to acquisition, it served 250+ brokerage firms across Ireland and EMEA, processing approximately 65,000 mortgage applications per year representing EUR 7.1 billion in aggregate loan value. The platform holds a 4.7/5 rating on G2 from verified broker users.
Products & Services
OA Mortgage
Digital mortgage workflow platform for brokers from initial application through approval. Automates client onboarding with intelligent form pre-population, manages supporting documents, and provides real-time connectivity to lenders for instant application transmission.
Key Features
- Automated client onboarding and form pre-population
- Document management and tracking
- Real-time lender connectivity for instant transmission
- Automated client communication and follow-up reminders
Target Users: Mortgage brokers
OA Life + CRM
Integrated life insurance management solution combined with CRM functionality. Helps brokers organize client policy portfolios and manage the full insurance policy lifecycle with integrated workflows.
Key Features
- Client relationship and policy portfolio management
- Policy lifecycle tracking from application to renewal
- Interaction tracking and follow-up automation
- Integration with Irish and European life insurance providers
Target Users: Life insurance brokers
OA Lender
Loan processing solution designed for financial institutions and lenders. Automates underwriting workflows and provides real-time data feeds from applications and supporting documentation.
Key Features
- AI-driven decision-making tools
- Automated underwriting workflows
- Real-time data feeds from broker applications
- Streamlined approval and disbursement processes
Target Users: Mortgage lenders, financial institutions
OA Insurer
Insurance operations management solution for carriers. Manages the full policy lifecycle from underwriting through claims processing and policy administration.
Key Features
- AI-enabled underwriting workflows
- Claims processing and management
- Policy lifecycle management
- Integration with broker platforms
Target Users: Insurance carriers
At a Glance
- Headquarters
- Dublin, Ireland
- Employees
- 11-50
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Broker Management Mortgage Origination Policy Administration
- Insurance Verticals
- Life & Annuity P&C Personal
- Target Customers
- Brokers, Carriers
Customers
- 250+ brokerage firms across Ireland and EMEA
- 270+ individual brokers in Ireland
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Last updated: 2026-06-15