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Online Application

SaaS platform for mortgage and insurance brokers in Ireland and EMEA

Distribution & Sales Growth Acquired
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Overview

Online Application is a B2B SaaS platform for mortgage brokers and insurance professionals, serving the Irish market and broader EMEA region. The platform digitizes end-to-end workflows for client onboarding, application processing, policy management, and CRM across mortgage and insurance lines.

The company offers four core products: OA Mortgage for mortgage application processing, OA Life + CRM for life insurance management, OA Lender for loan processing at financial institutions, and OA Insurer for insurance carriers managing underwriting and claims. All products are delivered as cloud-based SaaS with REST API integrations connecting to lenders, insurers, and third-party systems.

Online Application was acquired in August 2025 by Software Circle plc (LSE: SFT) for EUR 9.0 million. Prior to acquisition, it served 250+ brokerage firms across Ireland and EMEA, processing approximately 65,000 mortgage applications per year representing EUR 7.1 billion in aggregate loan value. The platform holds a 4.7/5 rating on G2 from verified broker users.

Products & Services

OA Mortgage

Digital mortgage workflow platform for brokers from initial application through approval. Automates client onboarding with intelligent form pre-population, manages supporting documents, and provides real-time connectivity to lenders for instant application transmission.

Key Features

  • Automated client onboarding and form pre-population
  • Document management and tracking
  • Real-time lender connectivity for instant transmission
  • Automated client communication and follow-up reminders

Target Users: Mortgage brokers

OA Life + CRM

Integrated life insurance management solution combined with CRM functionality. Helps brokers organize client policy portfolios and manage the full insurance policy lifecycle with integrated workflows.

Key Features

  • Client relationship and policy portfolio management
  • Policy lifecycle tracking from application to renewal
  • Interaction tracking and follow-up automation
  • Integration with Irish and European life insurance providers

Target Users: Life insurance brokers

OA Lender

Loan processing solution designed for financial institutions and lenders. Automates underwriting workflows and provides real-time data feeds from applications and supporting documentation.

Key Features

  • AI-driven decision-making tools
  • Automated underwriting workflows
  • Real-time data feeds from broker applications
  • Streamlined approval and disbursement processes

Target Users: Mortgage lenders, financial institutions

OA Insurer

Insurance operations management solution for carriers. Manages the full policy lifecycle from underwriting through claims processing and policy administration.

Key Features

  • AI-enabled underwriting workflows
  • Claims processing and management
  • Policy lifecycle management
  • Integration with broker platforms

Target Users: Insurance carriers