OnLife

Population health and wellness engagement platform for health plan members -- now part of Pager Health

Customer Engagement Established Acquired

Overview

OnLife Health is a population health and member engagement platform for health insurers, serving commercial health plans, Medicare Advantage, and ACA lines of business. Originally founded in 1996 as Gordian Health Solutions and rebranded in 2010, the company operated as a subsidiary of BlueCross BlueShield of Tennessee and later GuideWell Connect (Florida Blue) before being acquired by Pager in October 2022. Following full integration of people, technology, and processes, the combined entity rebranded as Pager Health in June 2024. The OnLife wellness product has been relaunched as ReallyWell under the Pager Health brand.

The platform delivers white-labeled wellness portals to health plan members, integrating with 90+ wearable devices and applications. Core capabilities include an AI-driven personalization engine, configurable incentive programs, self-guided wellness programs, team challenges, a biometric and claims data analysis layer, and an NCQA-accredited health assessment tool. The platform also provides integrated nurse chat covering 700+ health topics and access to NBHWC-certified health coaches across 30 health topics. HITRUST-certified and URAC-accredited, the platform is delivered as SaaS with white-label branding for carrier partners.

OnLife Health has reached 26 million members across the United States and Latin America. Pager Health, the parent entity, has raised USD 132.6M in total funding including a USD 70M Series C in September 2021 and a USD 33M Series B in 2020. Key reported outcomes include 83% annual wellness exam gap closure, 59% health assessment completion, and a 93 NPS score among member users.

Products & Services

ReallyWell (formerly OnLife Platform)

An AI-driven, personalized health and wellbeing engagement platform for health plan members. Delivered under carrier-branded wellness portals, the platform combines behavioral data, biometric readings, and claims history to generate individualized next-best health actions.

Key Features

AI personalization engine analyzing member biometrics, claims, and activity data
My Journey Dashboard with next best health actions, progress tracking, and rewards
40+ self-guided wellness programs and team challenges with device integration (90+ wearables)
Configurable incentive programs with real-time wellbeing scoring
Integrated nurse chat covering 700+ health topics (98% of symptom-based calls)
NBHWC-certified health coaches across 30 health topics
NCQA-accredited health assessment tool
White-label branding for health plan partners

Target Users: Health plan members via carrier-branded portals; health plan operations and wellness program teams

Navigator

An AI-powered, human-assisted omnichannel care navigation platform for health plans, providing a unified conversational interface for benefits navigation, provider search and scheduling, digital health program enrollment, and clinical triage. Launched June 2025.

Key Features

Clinical Navigator: 24/7 telephonic and digital triage (URAC-accredited)
Provider Navigator: Conversational provider search with one-click scheduling
Program Navigator: Intelligent digital health program matching
Benefit Navigator: AI-driven member question resolution
Omnichannel access via secure chat, SMS, voice, video, and member portal

Target Users: Health plan members; health plan customer service and care management teams

Enterprise 360

An integrated enterprise solution combining care navigation, engagement, virtual health services, and wellbeing features. Available as SaaS or as a fully-staffed managed services offering.

Key Features

Unified care navigation, engagement, and virtual health in a single platform
Managed services option with full staff augmentation
Integrated across OnLife wellness, Navigator, and virtual care capabilities

Target Users: Health plan executives and operations teams seeking a comprehensive member engagement solution

At a Glance

Founded: 1996
Headquarters: Franklin, Tennessee
Employees: 201-500
Funding: Acquired

Category & Focus

Category: Customer Engagement
Subcategories: Member wellness portals population health management care navigation incentive management
Insurance Verticals: Health
Target Customers: Carriers