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OneAssist

Protection plans and repair services for consumer electronics, appliances, and financial products in India.

Customer Engagement Established Series C+
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Overview

OneAssist is a customer engagement and specialty solutions provider for the insurance and protection market in India, serving consumers and B2B2C partners including banks, e-commerce platforms, and retailers. The company offers protection plans and repair services covering mobile devices, home appliances, furniture, and financial fraud products.

The company delivers its services through a proprietary technology platform that connects customers, service engineers, logistics partners, repair centers, and insurance carriers. Products are distributed through embedded insurance partnerships with e-commerce platforms such as Amazon India and Flipkart, banking partners including Yes Bank, Axis Bank, and ICICI Bank, as well as direct consumer channels. The platform provides real-time workflow visibility across the service lifecycle.

OneAssist reported revenue of approximately INR 500 crore in FY25 (up 21% year-over-year) with 1.8 crore+ active customers. The company has raised USD 75.9M+ in total funding from investors including Sequoia Capital India, Lightspeed Venture Partners, Assurant, and Peak XV Partners. In 2025, OneAssist acquired CPP India, a wallet and identity fraud protection company, for INR 174 crore.

Products & Services

Device Protection Plans

Multi-tiered protection plans for mobile phones, laptops, wearables, and personal electronics. Coverage includes accidental damage protection, extended warranty, and specialized plans for new and older devices. Uses an AI-based stack for dynamic pricing and fraud detection.

Key Features

  • Multi AMC Lite and Extended Warranty plans
  • AI-driven risk assessment and underwriting
  • Coverage for devices across age ranges

Target Users: Consumers purchasing through e-commerce and retail channels

Home Appliance Repair Services

On-demand repair and maintenance for major home appliances including air conditioners, televisions, washing machines, refrigerators, water purifiers, and water heaters.

Key Features

  • Nationwide service network covering 19,000+ pincodes
  • Certified technician and authorized service center network
  • Support for major appliance brands

Target Users: Consumers seeking appliance repair and maintenance

Furniture Protection Plans

Structured protection and maintenance plans for furniture, launched in 2026 through partnerships with major furniture retailers.

Key Features

  • Coverage for furniture damage and defects
  • Distributed through retail partner channels
  • Launched with Home Town and Furnishka partnerships

Target Users: Consumers purchasing furniture through retail partners

Financial Fraud Protection

Wallet and credit card fraud protection with coverage up to INR 5 lakh. This product line was expanded through the 2025 acquisition of CPP India.

Key Features

  • Wallet and identity fraud coverage
  • Credit card protection
  • Coverage up to INR 5 lakh

Target Users: Banking customers and consumers

HomeAssist

Comprehensive home protection bundles combining appliance repair, emergency assistance, and related services.

Key Features

  • Bundled appliance coverage
  • Emergency assistance services
  • Single-plan home protection

Target Users: Homeowners seeking bundled protection

At a Glance

Founded
2011
Headquarters
Mumbai, Maharashtra, India
Employees
1000+
Funding
Series C+

Category & Focus

Category
Customer Engagement
Subcategories
Device Protection Extended Warranty Appliance Repair Fraud Protection
Insurance Verticals
P&C Personal Specialty/E&S
Target Customers
Consumers, Carriers, Brokers

Customers

  • Yes Bank
  • Axis Bank
  • ICICI Bank
  • Amazon India
  • Flipkart
  • Samsung (device protection integration)
  • Home Town (furniture protection)
  • Furnishka (furniture protection)

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Last updated: 2026-06-25