Nubloq

Embedded insurance and financial services infrastructure for Latin America

Distribution & Sales Startup Seed

Overview

Nubloq is an embedded insurance and financial services platform focused on the Latin American market. The company provides API-first infrastructure that enables businesses in sectors such as ecommerce, real estate, and financial services to embed and distribute insurance products within their existing customer journeys. It was founded in 2020 in Medellin, Colombia by Federico Benitez and Rafael Odreman, and operates as Nubloq S.A.S.

The platform follows a modular architecture with a marketplace layer and a core integration layer. Companies can connect to Nubloq using REST APIs, no-code/low-code tools, or white-label microsites to offer insurance at the point of sale. Nubloq does not charge integration fees and operates without permanence clauses, lowering the barrier for adoption. The infrastructure is designed around open banking principles, using globally compliant API standards.

Nubloq was created as an initiative backed by Grupo SURA, the Colombian financial conglomerate, which provided seed funding of USD 250K in December 2019. The company is a member of Colombia Fintech, the national fintech association. It claims its platform can increase customer lifetime value up to 5x for companies that embed its insurance distribution layer.

Products & Services

Embedded Insurance Platform

A distribution platform enabling any company to offer insurance products to their customers as part of their digital experience. Partner companies earn commissions on sales and renewals.

Key Features

Point-of-sale insurance embedding with no integration fees
Commission-based distribution model
No permanence clauses for adopting businesses

Target Users: Ecommerce platforms, real estate companies, fintechs

API Marketplace

A marketplace layer where financial institutions can discover, test, and integrate APIs via a sandbox environment. Supports standardized connectivity between insurers, fintechs, and banks.

Key Features

Fully integrated sandbox environment
Globally compliant API standards
Core integration layer with high-availability infrastructure

Target Users: Banks, financial institutions, fintechs

Open Banking Infrastructure

Modular open banking infrastructure inspired by the UK open banking model, enabling financial institutions and startups to co-create financial products and services across the financial ecosystem.

Key Features

Collaborative multi-party integration environment
No-code/low-code tools and microsites for distribution
Modular components meeting global API standards

Target Users: Banks, credit unions, fintechs, startups

At a Glance

Founded: 2020
Headquarters: Medellin, Antioquia, Colombia
Employees: 1-10
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance API Marketplace Open Banking Infrastructure
Insurance Verticals: P&C Personal P&C Commercial Specialty/E&S
Target Customers: Carriers, Brokers, Agents/Agencies