Nayya

AI-powered benefits adviser that helps employees choose and use their benefits.

Customer Engagement Growth Series C+

Overview

Nayya is an AI-driven benefits decision support platform for employers and their employees. The platform serves Group Benefits and Health markets, helping employees navigate health insurance selection, voluntary benefits enrollment, HSA and 401K allocation, and supplemental claims. Employers and benefits administrators use Nayya to reduce HR support burden while improving employee benefits utilization.

The platform connects individual employee data with more than 3 billion external data points -- including 190 million rows of claims data -- to generate personalized benefits recommendations. Nayya integrates natively with Slack, Microsoft Teams, and iMessage so employees receive guidance inside the tools they already use. In 2025, the company launched an agentic layer that extends beyond recommendation into automated execution, such as filing supplemental health claims on an employee's behalf.

Founded in 2019 by Sina Chehrazi and Akash Magoon, Nayya has grown to serve 3M+ employees across the United States. The company raised a Series C of USD 55M in 2023 and received strategic investment from Workday Ventures in 2024. A 2025 acquisition of financial wellbeing platform Northstar expanded Nayya's coverage into workplace financial wellness. In 2025, Nayya was ranked #180 on the Deloitte Technology Fast 500, reflecting 454% growth over three years.

Products & Services

Nayya Platform

Core AI benefits advisory product providing personalized guidance for health insurance selection, voluntary benefits, HSA/401K optimization, and healthcare cost navigation. Reduces benefits-related HR support inquiries by 46% and has delivered average claim recovery of USD 5,000-10,000 per employee.

Key Features

Personalized benefits recommendations based on individual employee data
Connections to 3B+ external data points including 190M+ rows of claims data
Native integrations with Slack, Teams, and iMessage
Adjustable automation levels so employees control how much Nayya acts on their behalf

Target Users: Employees, HR teams, benefits administrators

Nayya Claims

Automated supplemental health insurance claims filing system launched in February 2025. Files claims on behalf of employees, reducing friction in benefits utilization.

Key Features

Automated claims submission for supplemental health coverage
Integration with voluntary benefits carriers
Employee control over automation triggers

Target Users: Employees, Group Benefits carriers

Nayya Agentic Platform

Launched in 2025, this layer moves beyond advisory guidance to automated financial action. Built on behavioral science foundations, it enables execution of high-impact decisions -- such as HSA contributions, claims filing, and benefits elections -- on behalf of the employee.

Key Features

Automated execution of benefits decisions
Behavioral science-informed action triggers
Acquired Northstar financial wellbeing capabilities integrated in 2025

Target Users: Employers, enterprise HR programs

Nayya Intelligence

Separate AI offering focused on advanced personalization and decision support analytics for benefits administrators and carrier partners.

Target Users: Carriers, benefits technology platforms

At a Glance

Founded: 2019
Headquarters: New York, New York, United States
Employees: 51-200
Funding: Series C+

Category & Focus

Category: Customer Engagement
Subcategories: Benefits Decision Support Employee Benefits Technology Agentic Benefits Automation
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Carriers