myVal

Mobile app that helps Australians document and value home contents for insurance purposes

Customer Engagement Startup Bootstrapped

Overview

myVal is a customer engagement and digital inventory application for the Australian P&C home and contents insurance market, serving consumers directly. The platform addresses the widespread problem of underinsurance among Australian homeowners and renters by enabling users to document and track their personal property before a loss occurs.

The core product is a free iOS and Android mobile app that uses AI-powered photo recognition to identify household items, assign categories, estimate values, flag sublimit exposure, and generate insurer-recognised inventory reports. Users capture items by photographing them with their smartphone; the app auto-fills item details, organizes the data into a structured inventory, and stores supporting documentation such as receipts and warranties in a secure digital vault.

Founded by Dan Novick following a personal underinsurance experience, myVal has gained early recognition within the Australian insurtech ecosystem, winning the InsurtechLIVE pitch competition in 2025 and being selected for Guidewire's Insurtech Vanguards program. The company is bootstrapped and at early startup stage.

Products & Services

myVal Digital Inventory App

A free mobile application available on iOS and Android that enables homeowners and renters to catalog their personal property for insurance documentation purposes.

Key Features

Smart photo recognition that identifies items, assigns categories, and estimates market values automatically
Sublimit alert system that flags items (jewelry, electronics, art, collectibles) that may require separate specification under standard home contents policies
Secure document vault for storing photos, receipts, warranties, and proof of ownership
Export of inventory documentation in formats accepted by major Australian insurers
Plain-language interface designed for users with limited insurance knowledge

Target Users: Australian homeowners, renters, and disaster-affected communities

At a Glance

Founded: 2025
Headquarters: Sydney, Australia
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Digital inventory policyholder self-service underinsurance prevention
Insurance Verticals: P&C Personal
Target Customers: Consumers