Overview
Mulberry is an embedded product protection platform for e-commerce retailers, enabling online merchants to offer warranty and accidental damage coverage to their customers at the point of sale. The company serves retailers across consumer electronics, furniture, appliances, jewelry, apparel, and specialty verticals.
The platform delivers white-labeled protection plans via a plug-and-play integration layer that connects to Shopify, BigCommerce, Salesforce Commerce Cloud, and custom enterprise stacks. Coverage goes beyond standard extended warranty terms to include accidental damage, spills, stains, scratches, and wear and tear. Claims are processed through an AI-powered chat interface with a 90-second filing workflow available around the clock. Mulberry Unlimited, introduced in 2023, offers a zero-deductible subscription that covers all purchases from a given retailer under one monthly plan.
Founded in 2018 and headquartered in New York, Mulberry has raised USD 38.9M across five funding rounds, with Series A led by Pace Capital in 2020 and Series B led by Commerce Ventures in 2021. The company has surpassed one million customers protected as of early 2025 and has expanded operations to Canada. Recent retail partnerships include Big Lots!, Skullcandy, Reverb, and Clive Daniel Home.
Products & Services
Product Protection Plans
White-labeled warranty and accidental damage coverage deployed within a retailer's e-commerce checkout flow. Plans cover a wide range of product categories and are underwritten with transparent terms. Retailers configure plan parameters and branding; customers see the protection option natively within the purchase flow.
Key Features
- Coverage for accidental damage, spills, stains, tears, and scratches in addition to manufacturing defects
- White-label branding for seamless retailer integration
- Strong approval rates with no hidden exclusions
Target Users: E-commerce retailers
Mulberry Unlimited
A monthly subscription plan that covers all purchases made from a participating retailer. Launched in March 2023 as the first zero-deductible unlimited shopping protection subscription in the market.
Key Features
- Single monthly fee covers all eligible purchases from a retailer
- Zero deductible on claims
- Flexible plan configuration for retailers
Target Users: Frequent online shoppers; e-commerce retailers seeking recurring revenue
Post-Purchase Upsells
Dynamic widget-based tools that allow retailers to offer protection plans up to 90+ days after the initial transaction. The widgets are white-labeled and integrate into post-purchase email flows and account portals.
Key Features
- 90+ day post-purchase window
- White-labeled widget design
- Incremental revenue stream for retailers outside the checkout moment
Target Users: E-commerce retailers
AI Claims Processing
Automated claims adjudication platform with a 24/7 conversational interface. Customers file claims in approximately 90 seconds via AI-powered chat. Resolutions are handled through a network of service providers and in-house expertise.
Key Features
- 90-second filing via AI chat
- 24/7 availability
- Average payout of USD 265 per approved claim; capped at original retail value or equivalent replacement
Target Users: End consumers; retail partners
At a Glance
- Founded
- 2018
- Headquarters
- New York, NY, USA
- Employees
- 11-50
- Funding
- Series B
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Product Protection Warranty Technology
- Insurance Verticals
- Specialty/E&S P&C Personal
- Target Customers
- Carriers, Consumers
Customers
- Big Lots!
- Skullcandy
- Reverb
- Glowforge
- Appliance.io
- Interior Define
- Nanit
- Breville
- Houzz
- Burrow
- Endy
- Helix
- Clive Daniel Home
- Valliani Jewelers
- GoMobile Tires
- Jewelers of America
- Arkansas Homefurnishings Association
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Last updated: 2026-06-16