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Mubi

Online car insurance comparison for Polish drivers

Distribution & Sales Growth Seed, PE-Backed
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Overview

Mubi is an online insurance comparison platform for consumers in Poland, operated by Digitics Group. The platform allows drivers to compare motor insurance offers -- liability (OC), comprehensive (AC), accident (NNW), and roadside assistance -- from multiple carriers in a single session. Users enter vehicle and driver information into a web-based questionnaire and receive real-time premium quotes sourced directly from insurer APIs, enabling side-by-side comparison and purchase online or by phone.

The platform delivers quotes via direct API integrations with insurance carriers including LINK4, AXA Direct, Generali, Proama, Aviva, and mtu24. In addition to motor insurance, Mubi offers comparison tools for travel insurance and sports insurance. Salesforce CRM is integrated for lead scoring and agent productivity, allowing Mubi insurance advisors to manage inbound leads and support customers through the purchase process.

Mubi launched publicly in July 2019 and is ranked second in the Polish online insurance comparison market. The company received an initial strategic investment of PLN 5M from Wirtualna Polska Holding in 2019, and Pale Fire Capital acquired a 22.4% stake in 2022. Mubi was founded by Michal Laskowski, who previously served as CEO of Rankomat.pl for ten years before its acquisition by Bauer Media Group.

Products & Services

OC/AC Insurance Comparator (kalkulator OC AC)

A web-based tool allowing Polish drivers to compare motor insurance offers from multiple carriers. Users enter vehicle details and driver information to receive real-time premium quotes. Premiums are sourced directly from insurers via API, with no markup or adjustment.

Key Features

  • Real-time quotes from multiple carriers via direct insurer APIs
  • Covers liability (OC), comprehensive (AC), accident (NNW), and assistance insurance
  • Online purchase or phone-assisted purchase with Mubi insurance advisors

Target Users: Polish drivers (B2C consumers)

Travel Insurance Comparison

Comparison tool for travel insurance products, including a partnership with AXA Partners for travel coverage.

Key Features

  • Multi-provider comparison for travel policies
  • AXA Partners included as a provider

Target Users: Polish consumers traveling domestically or abroad

Sports Insurance Comparison

Comparison of sports insurance products for Polish consumers.

Target Users: Sports participants and hobbyists in Poland