Momi

Life insurance and investment-linked products for Vietnamese consumers

Distribution & Sales Startup Bootstrapped

Overview

Momi is a digital insurance distribution platform for life insurance and investment-linked insurance (ILP) products in Vietnam. The platform targets consumers in a market segment that has historically been underserved by digital insurance solutions, as most Vietnamese insurtech activity concentrates on non-life lines.

The platform operates on a B2B2C model, enabling insurance products to be distributed through digital channels and embedded into customer-facing journeys. Its focus on investment-linked policies -- which combine life insurance protection with an investment vehicle -- addresses a regulatory-defined product category that Vietnamese insurers are actively developing for digital distribution.

Vietnam's insurance market is projected to reach nearly USD 10 billion in 2026, with the life insurance sector entering a new growth phase driven by increased adoption of digital channels. Momi positions itself within this environment as a distribution technology layer for life and ILP products.

Products & Services

Investment-Linked Insurance Platform

Momi's core offering covers distribution and digital access to investment-linked insurance (ILP) products. In Vietnam, ILP policies fall into two regulatory categories: universal life insurance and unit-linked insurance. The platform supports digital access to these products, making complex financial-protection instruments available through an accessible digital interface.

Key Features

Digital distribution of life insurance and ILP products
B2B2C model enabling embedded insurance distribution
Support for regulatory-defined ILP product types (universal life and unit-linked)

Target Users: Consumers seeking life insurance in Vietnam; insurance carriers and distribution partners

Embedded Insurance Distribution

Momi supports integration of insurance products into digital customer journeys, consistent with broader B2B2C embedded insurance models gaining traction across APAC markets.