Minalea

AI-powered market intelligence and sales assistance for insurance distribution

Distribution & Sales Growth Acquired

Overview

Minalea is a market intelligence and sales assistance platform for insurance distribution professionals, including brokers, agents, insurers, and network managers. Founded in 2015 and headquartered in Annecy, France, the company provides SaaS tools for benchmarking insurance products, monitoring competitive positioning, and generating sales support content powered by AI.

The platform centers on a "governed AI" approach, where AI outputs are grounded in verified domain data and reviewed by insurance subject matter experts. Core offerings include My Pitch, an AI sales assistant powered by an agent called Mia that generates context-aware commercial arguments, and AirMarketViewer, a graphical tool for visualizing insurance product positioning relative to market competitors. Additional modules cover real-time market monitoring, regulatory benchmarking, and custom market studies.

In September 2023, Kereis Group -- Minalea's parent company -- acquired Profideo, a French firm with over 20 years of market presence and 58 employees specializing in insurance guarantee analysis. The combined entity operates as a single platform with approximately 80 employees across France and European subsidiaries in Belgium, Italy, Spain, and Portugal. Revenue reached EUR 10M in 2023 following the merger. In February 2026, Portuguese distribution network Grupo DS deployed Minalea's My Pitch solution to 1,300 agents across two networks.

Products & Services

My Pitch

AI-powered sales assistant featuring Mia, a secured AI agent that generates commercial arguments tailored to client context and insurance product specifics. Provides instant sales support for insurance distribution networks.

Key Features

AI-generated sales arguments grounded in verified insurance data
Context-aware output matched to client profile and product type
Designed for field agents in distribution networks

Target Users: Insurance agents, brokers, distribution network managers

My Scan

Market monitoring and benchmarking tool providing real-time tracking of the competitive insurance landscape and product innovation.

Key Features

Real-time market monitoring across insurance product categories
Competitive positioning analysis
Innovation tracking for insurance product development

Target Users: Insurers, MGAs, brokers

AirMarketViewer

Graphical market positioning tool that renders visual comparisons of insurance product guarantees relative to competitors.

Key Features

Visual representation of insurance product positioning
Competitor benchmarking on coverage terms and pricing structure
Supports sales and underwriting decision-making

Target Users: Carriers, brokers, distribution networks

Data Services and Custom Studies

Reference data tools for analyzing and comparing insurance offers, deployed via digital channels including sales funnels, mobile apps, and web applications. Custom research on pricing benchmarks, customer engagement, and market trends.

Key Features

API-accessible insurance market datasets
Embeddable in digital distribution channels
Custom research reports on pricing and market structure

Target Users: Carriers, insurers, digital distribution platforms

At a Glance

Founded: 2015
Headquarters: Annecy, France
Employees: 51-200
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Market Intelligence Sales Enablement Insurance Benchmarking
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity Health Specialty/E&S
Target Customers: Carriers, Brokers, Agents/Agencies