Overview
MagicQuote (operated by Merlinio Insurance Services, LLC and Merlinio Technologies, LLC) is a mobile auto insurance comparison platform founded by Jonathan Ansell in 2016. The company leverages driver's license scanning technology with optical character recognition (OCR) to pre-fill insurance application forms automatically, enabling consumers to obtain and compare quotes from 35+ carriers in under three minutes.
The platform dramatically reduces friction in the auto insurance shopping process by eliminating manual data entry. Consumers scan their driver's license once, and MagicQuote populates the application fields across multiple carrier quotes simultaneously. The app is available on iOS and Android and supports multi-car and multi-driver households.
MagicQuote operates as an independent insurance agency licensed in all 50 states and the District of Columbia. The company also runs an environmental initiative, planting one tree for every policy purchased through the platform.
Products & Services
MagicQuote Mobile App
A mobile-first auto insurance comparison and purchase platform that uses driver's license OCR scanning to auto-fill application forms and generate real-time quotes from 35+ insurance carriers.
Key Features
- Driver's license scanner with OCR auto-fill for instant application pre-population
- Real-time quote comparison from 35+ insurance carriers
- Multi-car and multi-driver household support
- Digital wallet for policy storage and document access
- Smart quoting engine with automatic rate monitoring
- Customer notification when better rates become available
- Three-language support
- Available on iOS (App Store) and Android (Google Play)
Target Users: Individual consumers shopping for personal auto insurance
At a Glance
- Founded
- 2016
- Headquarters
- Glen Allen, Virginia, USA
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Quote Comparison Mobile Insurance Direct-to-Consumer Distribution
- Insurance Verticals
- P&C Personal
- Target Customers
- Consumers
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Last updated: 2026-06-03