Lyfery

Overview

Lyfery is a direct-to-consumer digital life insurance carrier based in Tallinn, Estonia, offering life, disability, and critical illness coverage to customers in the Baltic region. The company underwrites through a partnership with Compensa Life, a member of the Vienna Insurance Group, which serves as the licensed risk carrier. Lyfery handles the customer experience, pricing logic, and digital distribution.

The company differentiates from traditional life insurance carriers through a proprietary Lifestyle Score system that factors in diet, exercise, substance use, and social health behaviors to determine premiums. Rather than relying solely on age-based actuarial tables, underwriting incorporates biometric data collected through Shen.AI facial recognition technology, which measures blood pressure and other vitals without physical equipment. Customers who improve their lifestyle metrics over time can reduce their premiums by up to 50%. The platform operates entirely digitally, with policy issuance, claims, and ongoing health monitoring accessible through a mobile application.

As of 2025, Lyfery has issued 429 active policies representing EUR 113 million in total insurance coverage. Cumulative customer savings attributed to the Lifestyle Score pricing model total EUR 3.3 million. The company raised seed funding from Tenity VC alongside 17 angel investors, with a second financing round underway. Development grants of EUR 34,580 supported the Lifestyle Assessment Tool build-out in 2024-2025.

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