Luma Financial Technologies

Integrated platform for structured products, annuities, and life insurance distribution

Distribution & Sales Growth Series C+

Overview

Luma Financial Technologies is a distribution and sales platform for the structured products, annuities, and life insurance market, serving broker-dealers, registered investment advisors (RIAs), private banks, and insurance distribution firms. Founded in 2018 and headquartered in Cincinnati, Ohio, the company provides a unified environment for financial professionals to research, compare, configure, and transact complex insurance and investment products across multiple issuers.

The platform consolidates product discovery, quoting, illustrations, e-applications, submission, policy placement, and post-sale lifecycle management into a single system. Key modules include a product marketplace with multi-issuer access, a creation hub for designing and pricing custom structured products, and a lifecycle manager for portfolio tracking and reporting. The company also offers REST APIs for institutional connectivity and regulatory compliance integration. In April 2026, Luma launched a life insurance operating system, partnering with iPipeline to deliver an end-to-end workflow covering the full policy lifecycle.

Luma raised a USD 63M Series C in April 2025, led by Sixth Street Growth, with participation from Bank of America, Morgan Stanley Investment Management, TD Bank Financial Group, and UBS. Total funding across three rounds is estimated at USD 100M+. The company has approximately 127 employees and operates offices in New York City, Miami, Lisbon, and Zurich in addition to its Cincinnati headquarters.

Products & Services

Structured Products Platform

A multi-issuer platform for financial professionals to discover, price, and transact structured retail products. Provides real-time pricing, comparative analytics, and integrated transaction capabilities across multiple issuers.

Key Features

Multi-issuer product access with real-time pricing
Comparative analytics and research tools
Integrated transaction and execution workflow

Target Users: Broker-dealers, RIAs, private banks

Annuities Platform

An annuity management system covering product discovery, comparative quoting, client illustration generation, regulatory submission, and post-sale lifecycle management. Integrates with major distribution channels and advisory platforms.

Key Features

Multi-carrier annuity quoting in a single environment (including single sign-on via AIN Essentials)
Client illustration generation
Regulatory submission and compliance workflow

Target Users: Broker-dealers, RIAs, insurance distribution firms

Life Insurance Operating System

Launched April 2026, this platform covers the complete life insurance transaction lifecycle from product discovery and quoting through e-applications, submission, policy placement, and ongoing lifecycle management. Financial Independence Group (FIG) served as the launch partner.

Key Features

Integration with iPipeline iGO Evolve and iGO e-App for end-to-end workflow
Product discovery and quoting
E-application, submission, and policy placement

Target Users: Insurance distribution firms, broker-dealers

Creation Hub

A product customization and analytics tool enabling financial professionals to design, price, and configure custom structured investment products.

Key Features

Custom product design and pricing
Structured product configuration tools
Analytics for complex instruments

Target Users: Broker-dealers, private banks

Lifecycle Manager

Post-transaction portfolio tracking and reporting system for ongoing management of structured products, annuities, and life insurance policies.

Key Features

Portfolio tracking across product types
Reporting and performance monitoring
Post-sale lifecycle management

Target Users: Financial advisors, broker-dealers, distribution firms

At a Glance

Founded: 2018
Headquarters: Cincinnati, Ohio, USA
Employees: 101-200
Funding: Series C+

Category & Focus

Category: Distribution & Sales
Subcategories: Multi-issuer platforms annuity distribution structured products life insurance distribution
Insurance Verticals: Life & Annuity Specialty/E&S
Target Customers: Brokers, Agents/Agencies, Carriers

Customers

Financial Independence Group (FIG) -- launch partner for life insurance platform
Advantage Insurance Network (AIN) -- multi-carrier annuity quoting integration
Bank of America
Morgan Stanley
UBS
TD Bank Group
Nasdaq Fund Network