LowestRates.ca
Online rate comparison platform for insurance, mortgages, and credit cards in Canada
Overview
LowestRates.ca is a consumer-facing rate comparison platform for the Canadian market, offering side-by-side quotes for auto, home, life, and renters insurance alongside mortgages and credit cards. The platform serves as an independent marketplace connecting consumers with more than 50 insurance providers, brokers, and carriers across all Canadian provinces.
The platform operates proprietary automated insurance quoters with built-in property valuation tools, enabling real-time quote generation across multiple product lines. LowestRates.ca also provides API-based embedded insurance capabilities, allowing third-party platforms to integrate digital quote and purchase workflows through its infrastructure.
Acquired by Rates.ca Group in September 2021, LowestRates.ca had grown organically since 2012 and earned multiple growth awards including recognition on the Deloitte Technology Fast 50 (2018) and Canadian Business Growth 500 (2018). The platform connects consumers with insurers and brokers across all Canadian provinces.
Products & Services
Insurance Rate Comparison
Online quoter enabling consumers to compare auto, home, life, and renters insurance quotes from more than 50 Canadian providers in a single session.
Key Features
- Automated quotation engine for multiple insurance lines
- Property valuation tools integrated into home insurance quoting
- Coverage across all Canadian provinces
Target Users: Canadian consumers shopping for personal insurance
Mortgage and Credit Card Comparison
Rate comparison tools extending the platform beyond insurance to mortgages and credit cards, providing a single destination for major financial product decisions.
Key Features
- Mortgage rate comparison across Canadian lenders
- Credit card comparison by rewards, rates, and fees
- Unified experience alongside insurance comparison
Target Users: Canadian consumers evaluating financial products
Embedded Insurance API
API integration layer that allows third-party platforms to offer digital insurance quoting and purchase capabilities powered by the LowestRates.ca infrastructure.
Key Features
- REST API for embedded digital insurance
- Enables partner platforms to deliver quote-to-bind experiences
- Integration with multiple insurance provider networks
Target Users: Fintechs, financial platforms, and digital brands seeking embedded insurance capabilities
At a Glance
- Founded
- 2012
- Headquarters
- Toronto, Ontario, Canada
- Employees
- 11-50
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Rate comparison Embedded insurance Quote-to-bind
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Consumers, Carriers, Brokers
Customers
- APOLLO Insurance (embedded renters insurance via API, 2021)
- Multiple regional brokers and provincial carriers across Canada
Links
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Last updated: 2026-06-16