Layr
AI-powered broker platform that turns small commercial insurance from a cost center into a profit center.
Overview
Layr is an Atlanta-based insurance technology company that enables independent commercial insurance brokerages to profitably manage and scale their small business property and casualty books. Founded in 2016 as UnBrokerage by Phillip Naples -- a traditional commercial insurance broker -- and Andrew Egenes, a technology entrepreneur who was Naples' client, the company rebranded to Layr in 2018 after refining its product and securing early angel investment.
The company's platform, Layr Apex, gives brokers a white-labelled digital portal where small business clients can manage their coverage around the clock -- getting quotes, binding policies, submitting claims, and accessing documents -- without requiring broker staff involvement for routine transactions. This frees brokerage teams to focus on higher-value work and allows agencies to grow their small commercial books without proportional headcount increases.
In October 2024 Layr appointed Mark Hara as CEO, bringing a career spanning P&G, Nationwide, Bold Penguin, Mylo, and FloodFlash. Founder Phillip Naples transitioned to Chief Strategy Officer, focused on enterprise partnerships and company strategy.
Products & Services
Layr Apex
A white-labelled digital portal for independent commercial insurance brokerages managing small business P&C accounts.
Key Features
- 24/7 self-service account management for policyholders
- Online quoting and binding in approximately 12 minutes
- Automated policy routing to underwriting post-purchase
- Electronic payments and digital document access
- Online claims submission and FNOL
- Consolidated multi-policy dashboard for policyholders
- Powerful analytics dashboard for brokerage partners
- Eliminates manual invoicing and paper-based workflows
Target Users: Independent insurance brokers and agencies writing small commercial P&C business
Licensed Support Services
Scalable, outsourced licensed staff that augment brokerage teams for small commercial service and account management, enabling agencies to grow without proportional internal hiring.
Key Features
- On-demand licensed human support for policyholders
- Integrates with Layr Apex platform workflows
- Allows brokerages to serve up to 6x more small business clients
Target Users: Agencies seeking to scale small commercial operations without adding headcount
At a Glance
- Founded
- 2016
- Headquarters
- Atlanta, Georgia, USA
- Employees
- 51-200
- Funding
- Series B (USD 25M+ total)
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Broker Technology Policy Administration Digital Storefront
- Insurance Verticals
- P&C Commercial
- Target Customers
- Brokers, Agents/Agencies
Customers
- Holmes Murphy (top 100 privately held agency)
- Hub International (top 100 privately held agency)
- Henriott Group
- Plexus Groupe
- The Big I (Independent Insurance Agents and Brokers of America member agencies)
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Last updated: 2026-06-03