Jellyvision
Making employee benefits less confusing -- for employees, HR teams, and brokers.
Overview
Jellyvision is the company behind ALEX, a leading employee benefits decision support and communication platform used by more than 1,500 employers. Founded by Harry Gottlieb in 2001 (with roots in the 1989 interactive entertainment company that created You Don't Know Jack), Jellyvision pivoted in 2009 to focus entirely on enterprise software when it launched ALEX. The company applies behavioral science, conversational AI, and real claims data to guide employees through benefits selection during open enrollment and year-round.
In January 2026, Jellyvision launched ALEX Home, a year-round benefits hub that unifies medical, dental, vision, supplemental, eligibility rules, and company policies in a single AI-powered experience. ALEX Home connects with existing HRIS, payroll, and carrier systems and gives HR teams visibility into employee questions and benefits utilization patterns.
ALEX reaches approximately 7.4 million employees and has demonstrated measurable financial outcomes: users save 34% more in retirement accounts and 19% more in HSAs compared to non-ALEX users, while 86% of users report a better understanding of their benefits after using ALEX.
Products & Services
ALEX Benefits Counselor
Interactive benefits guidance that helps employees choose the right health plan and ancillary benefits during open enrollment. Uses behavioral science and plain language to reduce confusion and improve decision quality.
Key Features
- Conversational, jargon-free benefits guidance
- Health plan comparison and recommendation
- Ancillary benefits (dental, vision, life, disability) guidance
- Retirement savings guidance
- Available in English and Spanish
Target Users: Employees at mid-to-large employers (1,000+ employees)
ALEX Go
A fast, mobile-friendly benefits guidance experience available in English and Spanish. Designed for quick, on-the-go benefits decisions.
Target Users: Employees preferring mobile access
ALEX Home (launched January 2026)
A year-round AI-powered benefits hub that connects plans, policies, and programs into one experience. Extends ALEX from open enrollment into the full plan year.
Key Features
- Conversational AI with guardrails against hallucinations and jargon
- Integrates medical, dental, vision, supplemental, eligibility rules, and company policies
- Connects with HRIS, payroll, and carrier systems
- Provides HR teams with usage data and analytics on employee questions and benefits utilization
- Reduces repetitive HR administrative work year-round
Target Users: Employees, HR teams, and brokers
ALEX Medicare
Benefits guidance tailored for employees approaching Medicare eligibility.
Target Users: Employees nearing retirement age
ALEX Essentials
A streamlined version of ALEX for benefits brokers to deliver to their employer clients, with key features supporting open enrollment and HSA optimization.
Key Features
- PlanSource integration for in-platform enrollment guidance
- HSA savings optimization (users save USD 300 more per employee via PlanSource integration)
Target Users: Brokers and small-to-mid-sized employer clients
At a Glance
- Founded
- 2001
- Headquarters
- Chicago, IL, USA
- Employees
- 201-500
- Funding
- PE-Backed
Category & Focus
- Category
- Customer Engagement
- Subcategories
- Benefits decision support employee benefits communication open enrollment guidance year-round benefits engagement
- Insurance Verticals
- Health Group Benefits
- Target Customers
- Employers, Brokers, Carriers
Customers
- Large enterprise employers across diverse industries
- HR and benefits teams seeking to reduce benefits confusion and improve utilization
- Insurance brokers and benefits consultants offering ALEX as a broker-delivered solution
- 86% of employees report better benefits understanding after using ALEX
- ALEX users save 34% more in retirement accounts than non-users
- ALEX users save 19% more in HSAs than non-users
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Last updated: 2026-04-04