iWarranty

AI-powered warranty management platform connecting manufacturers, retailers, and insurers

Claims Technology Startup Seed

Overview

iWarranty is a warranty management SaaS platform for manufacturers, retailers, service centers, and insurers. The company, founded in 2019 by Dr. Ruby Pillai, automates the full warranty lifecycle from digital product registration through claims processing, fraud detection, and repair network coordination. The platform connects multiple stakeholders through role-based access controls and automated routing, reducing warranty claim processing time by up to 90%.

The platform is built on AI and machine learning infrastructure, including Agent-to-Agent (A2A) coordination for distributed network automation. It integrates with enterprise systems such as SAP, Salesforce, Microsoft Dynamics, Oracle, and NetSuite, and exposes a RESTful API for custom integrations. Core modules cover digital warranty registration via QR codes, claims validation, fraud prevention, repair partner management, and after-sales CRM.

iWarranty has received recognition from the UK Financial Conduct Authority (FCA) through the Green FinTech Challenge for its focus on sustainability -- the platform emphasizes repair and reuse over product replacement to reduce electronic waste. The company has participated in multiple incubator and accelerator programs including Grow London, Accelerate Cambridge, and Cambridge Judge Business School ventures.

Products & Services

Warranty Management Platform

Integrated SaaS solution that connects manufacturers, consumers, retailers, service centers, and insurers through a unified interface with role-based access controls and automated workflow routing.

Key Features

Role-based access for all stakeholders in the warranty ecosystem
Automated claim routing and workflow orchestration
Real-time coordination across distributed repair networks

Target Users: Manufacturers, warranty administrators, insurers

Digital Warranty Registration

QR code-enabled product registration accessible via mobile app, allowing consumers to enroll products in warranty programs at point of purchase or receipt.

Key Features

QR code scan-to-register workflow
Mobile app access for consumers
Instant enrollment confirmation

Target Users: Manufacturers, retailers, consumers

Claims Management and Verification

Automated claims validation and processing with AI-powered fraud detection, addressing the 2-4% revenue loss that warranty providers typically experience from fraudulent claims.

Key Features

AI-powered fraud detection and prevention
Intelligent claim triaging
Rapid resolution workflows

Target Users: Warranty administrators, insurers, manufacturers

Repair Network Management

Coordination platform for external repair partners globally, managing service center workflows and enabling real-time tracking across distributed repair networks.

Key Features

Global repair partner coordination
Service center workflow management
Real-time network visibility

Target Users: Manufacturers, service centers

At a Glance

Founded: 2019
Headquarters: London, United Kingdom
Employees: 11-50
Funding: Seed

Category & Focus

Category: Claims Technology
Subcategories: Warranty Management Fraud Detection Claims Automation
Insurance Verticals: Specialty/E&S
Target Customers: Carriers, MGAs/MGUs

Customers

Supagard (UK automotive client, via supagard.iwarranty.co subdomain)
Pinnacle Warranties (UK warranty administrator, via pinnaclewarranties.iwarranty.co subdomain)