Overview
InsureHero is an embedded insurance API platform for digital companies in Latin America, enabling fintechs, e-commerce platforms, ride-sharing services, and logistics providers to integrate insurance products directly into their customer workflows. The company was originally founded in 2018 as Pelotea Inc., a B2C sports management platform, and pivoted to B2B embedded insurance in 2024 under the InsureHero brand.
The platform is built around the Shield API, a RESTful embedded insurance infrastructure that supports policy lifecycle management, AI-powered claims handling, fraud detection, and webhook-based event notifications. Customers can choose between two integration modes: a full integration path for deep customization and an express integration path that enables conversational deployment with minimal backend work. Insurance product coverage spans credit, ride-sharing, e-commerce product protection, cargo and logistics, and travel use cases.
InsureHero serves multiple digital platforms across Ecuador and Mexico, with customers including Vamos Pasajes (travel) and Idukay. The company has been featured on both the Ecuador and Mexico Insurtech Maps by Digital Insurance LatAm and participated in programs through Endeavor Ecuador and Asociacion InsurTech Mexico. Revenue growth of 283% was reported in 2025, suggesting strong product-market fit in the LATAM embedded insurance segment.
Products & Services
Shield API
A RESTful embedded insurance platform that allows digital businesses to integrate insurance, assistance, and protection products into their applications through a single API connection.
Key Features
- Dual integration modes: full (deep customization) and express (conversational, minimal backend work)
- Policy lifecycle management including package and policy configuration endpoints
- AI-powered claims management with automated intake, chatbot-based first-line support, and claims automation
- Fraud detection and prevention using AI/ML
- Real-time analytics dashboards with policy performance insights
- Webhook configuration for real-time event notifications on policy updates and transactions
- Secure API key-based authentication
Target Users: Digital platforms in fintech, e-commerce, ride-sharing, delivery, and travel sectors
Insurance Products
A portfolio of pre-built insurance product configurations available through the Shield API, covering multiple use cases.
Key Features
- Credit insurance for fintech and lending platforms
- Ride-sharing insurance for mobility and transportation platforms
- E-commerce product protection including warranties and accidental damage coverage
- Cargo and logistics insurance for delivery and supply chain platforms
- Travel insurance for booking and travel platforms
Target Users: Digital platform operators seeking to add insurance to customer journeys
At a Glance
- Founded
- 2018
- Headquarters
- Quito, Ecuador
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Platform Policy Management
- Insurance Verticals
- P&C Personal P&C Commercial Specialty/E&S
- Target Customers
- Carriers, Brokers, MGAs/MGUs
Customers
- Vamos Pasajes (Latin American travel platform)
- Idukay
Links
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Last updated: 2026-06-14