Insuranks

Insurance comparison marketplace ranking carriers and agents by consumer reviews.

Distribution & Sales Startup Bootstrapped

Overview

Insuranks is an insurance comparison marketplace for US consumers, covering nine lines: auto, home, life, health, business, travel, pet, Medicare, and RV insurance. The platform aggregates consumer reviews and expert ratings to rank carriers and agents, giving buyers a way to evaluate options beyond price alone.

The platform operates on an advertising-supported publisher model. Carriers and agents pay to participate and receive consumer leads through quote request routing. The business serves consumers (B2C) and insurance professionals (B2B2C), with more than 70 registered carriers and over 12,000 agents active on the platform as of 2023.

Insuranks was founded in 2019 by Ofir Sahar and is headquartered in Rehovot, Israel. The company is self-funded and operates with a small team focused on the US market.

Products & Services

Insurance Comparison Marketplace

A web-based platform allowing consumers to compare quotes and review insurance carriers across nine product categories. Consumers submit quote requests, browse carrier and agent rankings, and access educational content.

Key Features

Consumer review aggregation and expert-driven carrier rankings
Quote requests routed to participating carriers and agents
Coverage guides and educational resources across all listed insurance lines
Carrier and agent profile pages with review scores

Target Users: Insurance consumers; carriers and agents seeking distribution and lead generation

Agent and Carrier Directory

A directory and lead generation channel for insurance professionals. Agents and carriers create platform profiles and receive inbound quote requests from consumers using the comparison tool.