Insur

Mobile health insurance for Mongolian consumers -- affordable coverage through a smartphone app

Customer Engagement Growth Series A

Overview

Insur is a mobile health insurance platform for consumers in Mongolia, offering affordable personal health coverage purchased directly through a smartphone app. The company targets middle-income Mongolians who have historically lacked access to private hospital services, providing a digitally distributed product at low premium price points.

The app integrates with loyalty and bonus point programs from partner merchants, allowing users to apply accumulated points toward insurance premiums. Coverage enables reimbursement at private hospitals in Mongolia, addressing a market where the majority of the population is under-insured.

Founded in 2018 and reaching a 2.6 billion MNT valuation ahead of its public launch, Insur received a strategic investment of USD 2.007 million from SIBJ Capital (the Mongolian subsidiary of ICFG Limited) in April 2025, representing a 51% equity acquisition.

Products & Services

Insur Health Insurance App

A mobile application available on iOS and Android that allows individual consumers to purchase personal health insurance plans directly from their smartphones. The app connects loyalty points from everyday retail purchases to insurance premium payments, reducing the out-of-pocket cost barrier for new policyholders.