Instaful Solutions

B2B platform for digital and inclusive insurance distribution in Pakistan and emerging markets

Distribution & Sales Startup Bootstrapped

Overview

Instaful Solutions is a B2B insurance distribution platform serving insurers, banks, and telecom operators focused on underserved populations in Pakistan and emerging markets. The company partners with financial institutions and carriers to distribute micro and digital insurance products through bancassurance and embedded channels.

The platform is structured around an E3A Model -- Easy, Affordable, Available, and Accessible -- covering product digitization, bancassurance workflow optimization, and process design. Instaful also offers strategic consulting on digital and inclusive insurance, and has built specialty product partnerships for women's personal protection and climate risk categories including heat stress, crop, livestock, and property catastrophe coverage. AI-powered distribution channels are delivered through a partnership with FCB.ai.

Founded by Rehan Butt, a practitioner with over a decade of experience in micro, digital, and inclusive insurance across Asia, Africa, and the Middle East, the company has established partnerships with major Pakistani insurers including EFU Life Assurance, Pak-Qatar Family Takaful, and Salaam Takaful, as well as international partners in the GCC region.

Products & Services

Inclusive & Digital Bancassurance

Platform enabling banks to distribute insurance products to middle-market and underserved customer segments through digital channels.

Key Features

Micro-insurance product design and digitization
Digital delivery for mass-market bancassurance
Process optimization for underserved segments

Target Users: Banks and financial institutions in emerging markets

Climate-Induced Risk Insurance

Specialty products for climate-vulnerable populations.

Key Features

Heat stress insurance
Crop and livestock insurance
Property catastrophe coverage

Target Users: Agricultural communities and climate-exposed businesses

Product Development & Digitization

Services to convert traditional insurance products into digitally deliverable mass-market offerings.

Target Users: Insurers and reinsurers

Process Design Services

Lean process redesign for digital mass delivery of insurance products, focused on bancassurance workflows.

Target Users: Banks and financial institutions with bancassurance operations

Digital & Inclusive Insurance Strategy Consulting

Advisory services on digital transformation and inclusive insurance market entry.

Target Users: Carriers and financial institutions entering emerging insurance markets

Iyzil Personal Protection

Partnership product offering coverage against harassment and violence for women in Pakistan.

Target Users: Consumer-facing distribution partners

At a Glance

Headquarters: Karachi, Pakistan
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Bancassurance Embedded Insurance Microinsurance
Insurance Verticals: Life & Annuity P&C Personal Specialty/E&S
Target Customers: Carriers, Banks, Reinsurers

Customers

FCB.ai (Luxembourg) -- conversational AI for insurance distribution
Shoreline Asia (Hong Kong) -- bancassurance modernization
Pak-Qatar Family Takaful -- Inclusive Banca Takaful for mid- and low-net-worth individuals
EFU Life Assurance
Salaam Takaful
TPL Insurance
B4E Insurtech (GCC)