Overview
Insify is a digital insurance platform serving freelancers and small-to-medium enterprises (SMEs) across Europe. The company operates an online-only marketplace where self-employed professionals can instantly configure, compare, and purchase business insurance products without fees or long-term commitments. With 40,000+ entrepreneurs on its platform, Insify addresses a market gap where traditional brokers have historically failed to serve smaller businesses cost-effectively.
The platform combines AI-powered insurance configuration tools with streamlined underwriting and claims processing. Insify uses automated SmartGuide technology to help customers identify suitable coverage in minutes rather than days, while maintaining WhatsApp and email support channels integrated directly into the customer journey. Its product range spans professional liability, business liability, disability, equipment, and specialized coverage, each priced transparently with flexible day-to-day cancellation.
Insify has grown to serve photographers, IT consultants, construction workers, beauticians, e-commerce operators, and other self-employed segments across multiple European markets. The company raised EUR 16.3M in Series B funding in September 2025, bringing total capitalization to EUR 40M+, with backing from Accel, Munich Re Ventures, and other institutional investors.
Products & Services
Professional Liability Insurance (Beroepsaansprakelijkheid)
Digital professional liability coverage for self-employed professionals across various trades and service industries.
Key Features
- Instant online purchase with day-to-day cancellation
- Transparent pricing starting from EUR 35.50/month
- Coverage for professional negligence and liability claims
- Claims processed within days
Target Users: Freelance consultants, IT professionals, photographers, translators, and other service providers
Business Liability Insurance (Bedrijfsaansprakelijkheid)
Commercial general liability coverage for small businesses and self-employed entrepreneurs.
Key Features
- Affordable entry-level protection from EUR 7.95/month
- Covers third-party bodily injury and property damage claims
- Flexible policy terms with instant online activation
- Direct claims support via WhatsApp and email
Target Users: Shop owners, e-commerce operators, small service businesses
Disability Insurance (Arbeidsongeschiktheid)
Income protection for self-employed professionals unable to work due to illness or injury.
Key Features
- Coverage starting from EUR 59/month
- Replaces lost income during disability periods
- Tailored for self-employed and freelancers
- Streamlined claims process
Target Users: Self-employed professionals across all sectors
Equipment & Goods Insurance
Coverage for business equipment, electronics, and inventory.
Key Features
- Protection for business electronics and tools
- Coverage for goods in business vehicles
- Inventory and equipment protection
- Instant online activation
Target Users: Construction workers, tradespeople, retail operators, e-commerce businesses
SmartGuide AI Configuration Tool
AI-assisted insurance matching technology that recommends suitable coverage based on business profile.
Key Features
- Questionnaire-driven risk profiling
- Real-time coverage recommendations
- Quote generation in minutes
- Transparent cost estimation
Target Users: All customer segments seeking guided insurance selection
At a Glance
- Founded
- 2020
- Headquarters
- Amsterdam, Netherlands
- Employees
- 51-200
- Funding
- Series B
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital insurance marketplace policy administration
- Insurance Verticals
- P&C Commercial Specialty/E&S
- Target Customers
- Consumers, SMEs, Brokers
Customers
- 40,000+ entrepreneurs across multiple European markets
- Customer base spans photographers, IT professionals, consultants, beauticians, construction workers, e-commerce operators, and security personnel
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Last updated: 2026-06-14