Overview
Imali.click is an embedded insurance API platform serving insurers and digital commerce operators in Africa's travel and hospitality sector. The platform connects insurance providers with online booking platforms, airlines, visa agencies, and travel agents operating across East, Southern, and West Africa.
The core product is a REST API that allows insurance companies to embed travel coverage options into digital checkout flows. Integration is designed to require minimal technical resources from partner platforms. Available coverage types include medical and health insurance, baggage protection, life repatriation assistance, and flight cancellation protection. The platform operates across Kenya, Nigeria, South Africa, and Zimbabwe.
Founded in 2020 and headquartered in Nairobi, Kenya, Imali.click operates as a bootstrapped company with fewer than 50 employees, targeting the African travel insurance distribution gap through an API-first approach.
Products & Services
Insurance Checkout API
A REST API that enables insurance companies and digital platforms to embed travel insurance products into booking and checkout flows without extensive technical integration.
Key Features
- Single-click insurance embedding within digital checkout experiences
- Medical and health insurance coverage for travelers
- Baggage protection and life repatriation coverage
- Flight cancellation and delay protection
- Designed for markets in Kenya, Nigeria, South Africa, and Zimbabwe
Target Users: Insurance companies, visa booking agencies, airlines, travel agents
At a Glance
- Founded
- 2020
- Headquarters
- Nairobi, Kenya
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance API Integration
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Carriers, Agents/Agencies
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Last updated: 2026-07-23